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| Preface | |
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| Service-Learning In Perspective | |
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| The Definition and Goals of Service-Learning | |
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| The Benefits of Service-Learning | |
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| A Natural Fit with Communication Studies | |
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| Service as a Career | |
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| Service-Learning Models | |
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| When Service-Learning is Optional | |
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| When Service-Learning is Required | |
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| Three Types of Service: Direct, Indirect, and Civic | |
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| Finding a Service Project Site | |
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| Achieving A Positive Service-Learning Experience | |
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| Matching Student Goals and Skills with a Service Agency | |
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| Aligning Service-Learning Goals with Agency Goals | |
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| Cultivating a Professional Attitude | |
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| The Steps to Gaining a Professional Attitude | |
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| Working with Diverse Populations | |
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| Common Student Questions | |
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| Designing Informative Service-Learning Presentations | |
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| Defining the Objectives of Informative Service-Learning Discourse | |
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| Audience Analysis | |
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| Organizing Information to Strengthen the Message | |
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| Writing Compelling Introductions. and Conclusions | |
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| Audio and Visual Aids | |
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| Designing Effective Persuasive Service-Learning Presentations | |
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| The Role of Theories and Methods of Persuasion | |
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| Resonance Theory | |
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| Inoculation Theory | |
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| Credibility | |
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| Emotional Appeals | |
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| Imagery | |
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| Burke's Pentad | |
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| Analyzing Audience Needs | |
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| Resourceful Evidence | |
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| Delivery and Nonverbal Communication | |
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| Issues for Debate and Discussion | |
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| Alternate Message Forums for Community Activism | |
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| Transactional Communication In Service Organizations | |
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| A Definition of Transactional Communication in Public Speech | |
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| Principles and Techniques for Successful Transactional Communications | |
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| Call To Service: Speaking as a Community Leader | |
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| Distinction Between Leader and Manager in Service Organizations | |
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| Advocating a National Service Agenda | |
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| Guidelines to Introduce a Featured Speaker | |
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| Presenting a Vision for Public Policy | |
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| Designing Media Messages For A Call To Community Service: Techniques From The Advertising World | |
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| The Rhetorical Analysis of the Service Campaign? | |
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| We Want Change? | |
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| Graphics and Logos for Service Organizations | |
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| Intercultural Communication In Service-Learning | |
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| Ethnocentrism and Cultural Pride | |
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| Beliefs, Attitudes, and Values | |
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| Cultural Patterns and Expectations | |
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| Verbal and Nonverbal Communication Across Cultures | |
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| General Advice and Discussion | |
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| Service-Learning Resources | |
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| Service-Learning Research Sources and Placement Opportunities | |
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| Service-Learning Resource Sites | |
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| Guidelines for Contacting the Service Agency | |
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| Student Journal Guidelines | |
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| Service-Learning Journal Guidelines | |
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| Guidelines for Student Evaluation of Service Experience | |
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| Community Placement Field Agreement | |
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| Supervisor Evaluation Form | |
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| Author Biographies | |