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| Preface | |
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| Thinking About Communication and Theory | |
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| Opening | |
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| Values of Studying Communication Theories | |
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| Knowledge of the Field | |
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| Practical Value | |
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| The Focus of Communication Theories in Action | |
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| Selective Focus on Theories | |
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| Attention to the Process of Theorizing | |
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| Tensions Among Theories | |
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| Communication as a Field of Study | |
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| A Definition of Communication | |
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| Values of Communication | |
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| Personal Impact | |
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| Relationship Impact | |
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| Professional Impact | |
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| Cultural Impact | |
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| Breadth of the Communication Field | |
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| Intrapersonal Communication | |
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| Interpersonal Communication | |
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| Group and Team Communication | |
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| Public Communication | |
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| Performance | |
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| Media and New Technologies for Communication | |
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| Organizational Communication | |
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| Intercultural Communication | |
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| The Heart of Communication Research | |
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| Symbolic Activities | |
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| Meaning | |
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| Careers in Communication | |
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| Research | |
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| Public Relations and Advertising | |
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| Education | |
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| Consulting | |
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| Human Relations and Management | |
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| Summary | |
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| Key Concepts | |
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| Understanding Communication Theories | |
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| The Goals of Theory | |
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| Description: What Is It? | |
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| Explanation | |
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| Understanding, Prediction, and Control | |
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| Reform | |
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| Standards for Evaluating Theories | |
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| Scope: How Much Does the Theory Describe and Explain? | |
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| Testability: Is It Testable? | |
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| Parsimony: Is It Appropriately Simple? | |
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| Utility: Is It Useful? | |
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| Heurism: Does It Generate New Thought or Insights? | |
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| Balancing Criteria for Evaluating Theories | |
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| A Perspective for Studying Theories | |
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| Theories Reflect Points of View | |
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| Different Theories Are Not Necessarily Incompatible | |
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| Theories Have Limited Focus and Scope | |
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| Summary | |
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| Key Concepts | |
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| Building and Testing Theory | |
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| Building Blocks of Theory | |
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| Views of Human Nature | |
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| Ways of Knowing | |
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| Purposes of Theory | |
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| Focus of Theorizing | |
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| Testing Theories | |
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| Hypotheses and Research Questions | |
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| Quantitative Research | |
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| Qualitative Analysis | |
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| Critical Scholarship | |
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| Assessing Research | |
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| Summary | |
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| Key Concepts | |
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| Communication Theories | |
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| An Early Communication Theory | |
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| General Semantics | |
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| The Special Character of Symbols | |
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| Symbols Are Arbitrary | |
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| Symbols Are Abstract | |
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| Symbols Are Ambiguous | |
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| Meanings Are Contextual | |
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| Remedies for Misunderstanding | |
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| Etc. | |
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| Indexing | |
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| Feedforward | |
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| Critical Assessment of General Semantics | |
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| Too Simplistic | |
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| Misrepresents the Character of Symbols and Language | |
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| Lacks Applied Value | |
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| Summary | |
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| Key Concept | |
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| Theories About Symbolic Activity | |
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| Symbolic Interactionism | |
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| Mind | |
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| Self | |
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| I and ME | |
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| Role Taking | |
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| Critical Assessment of Symbolic Interactionism | |
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| Dramatism | |
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| Identification | |
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| Guilt | |
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| The Dramatistic Pentad (Hexad) | |
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| Critical Appraisal of Dramatism | |
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| Narrative Theory | |
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| The Narrative Paradigm | |
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| Good Reasons | |
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| Narrative Rationality | |
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| Critical Assessment of Narrative Theory | |
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| Summary | |
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| Key Concepts | |
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| Theories About Performance | |
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| Dramaturgical Theory (Performance in Everyday Life) | |
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| Dramaturgical Model | |
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| Impression Management | |
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| Front Stage/Back Stage | |
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| Critical Assessment of Dramaturgical Theory | |
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| Performance Ethnography | |
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| Ethnography | |
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| Direct, Bodily Experience | |
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| The Hermeneutic Circle | |
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| Personal Narrative | |
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| Responsibility | |
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| Critical Assessment of Performance Ethnography | |
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| Performance as Political Action | |
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| Performativity | |
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| Cultural, Political Critique | |
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| Critical Assessment of Political Performance Theory | |
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| Summary | |
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| Key Concepts | |
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| Theories About How Individuals Construct Meaning | |
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| Rules Theory or the Coordinated Management of Meaning | |
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| Hierarchy of Meanings | |
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| Rules | |
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| Logical Force | |
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| Critical Assessment of CMM Theory | |
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| Constructivism | |
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| Cognitive Schemata | |
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| Cognitive Complexity | |
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| Person-Centeredness | |
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| Critical Assessment of Constructivist Theory | |
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| Summary | |
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| Key Concepts | |
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| Theories of Communication Dynamics | |
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| Interactional Theory | |
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| Communication Systems | |
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| Levels of Meaning | |
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| Punctuation | |
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| Communication and Power | |
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| Critical Assessment of Interactioanl Theory | |
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| Dialectical Theory | |
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| Root Terms | |
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| Relational Dialectics | |
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| Responses to Dialectics | |
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| Critical Assessment of Dialectical Theory | |
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| Summary | |
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| Key Concepts | |
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| Theories About Communication and Relational Evolution | |
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| Uncertainty Reduction Theory | |
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| Laws of Behavior | |
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| Theoretical Axioms | |
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| Beyond Personal Relationships | |
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| Critical Assessment of Uncertainty Reduction Theory | |
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| Social Exchange Theory | |
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| Evaluation of Relationships | |
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| Standards of Comparison | |
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| Equity and Inequity | |
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| Critical Assessment of Social Exchange Theory | |
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| Developmental Theories | |
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| Viewing Relationships Developmentally | |
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| First-Generation Developmental Theories | |
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| Second-Generation Developmental Theories | |
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| Relationship Trajectories | |
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| Critical Assessment of Developmental Theories | |
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| Summary | |
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| Key Concepts | |
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| Theories About Communication Cultures | |
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| Communication and Culture | |
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| Standpoint Theory | |
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| Locations in Cultural Life | |
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| Situated Knowledges | |
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| Accuracy of Different Standpoints | |
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| Standpoint's Relation to Communication | |
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| Critical Assessment of Standpoint Theory | |
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| Speech Communities | |
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| Speech Community Theory | |
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| Rules of Communication | |
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| Misunderstandings | |
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| Critical Assessment of Speech Community Theory | |
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| Organizational Culture | |
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| Organizations as Cultures | |
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| Communication and Organizational Culture | |
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| Thick Description | |
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| Critical Assessment of Organizational Culture Theory | |
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| Summary | |
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| Key Concepts | |
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| Theories of Mass Communication | |
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| Technological Determinism | |
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| Media History of Human Civilization | |
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| The Medium Is the Message/Massage | |
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| Hot and Cool Media | |
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| Critical Assessment of Technological Determinism | |
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| Cultivation Theory | |
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| Cultivation | |
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| The Power of Synthetic Reality | |
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| Assumptions of Cultivation Theory | |
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| Critical Assessment of Cultivation Theory | |
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| Summary | |
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| Key Concepts | |
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| Critical Communication Theories | |
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| Feminist Theories | |
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| Gender | |
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| Patriarchy | |
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| Patriarchal Universe of Discourse | |
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| Multiple Ways of Knowing | |
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| Critical Assessment of Feminist Theories | |
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| Muted Group Theory | |
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| Masculine Bias | |
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| Muted Language/Muted Experience | |
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| The Power to Name | |
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| Resistance to Dominant Discourses | |
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| Critical Assessment of Muted Group Theory | |
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| Cultural Studies Theories | |
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| Culture | |
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| Ideological Domination | |
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| The "Theatre of Struggle" | |
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| Overdetermination | |
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| Response to Dominant Ideologies | |
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| Critical Assessment of Cultural Studies Theories | |
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| Summary | |
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| Key Concepts | |
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| Communication Theories in Action: A Final Look | |
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| An Integrating Perspective on Communication Theories | |
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| The Process of Theorizing | |
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| Communication Theories in Review | |
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| The Value of Theoretical Plurality | |
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| Putting Theories into Practice | |
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| Theories Cultivate Understanding | |
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| Multiple Theories Promote Social Progress | |
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| Communication Theories in Social Contexts | |
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| The Frontiers of Communication Theory | |
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| The Critical Edge in Theorizing | |
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| Postmodern Puzzlings | |
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| Postmodern-Poststructural Communication Theories | |
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| Summary | |
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| Key Concepts | |
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| Glossary | |
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| References | |
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| Name Index | |
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| Subject Index | |