Communication Theories in Action An Introduction

ISBN-10: 0534566391
ISBN-13: 9780534566395
Edition: 3rd 2004 (Revised)
Authors: Julia T. Wood
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Description: This text introduces students to a select set of leading theories in the communication field and demonstrates how these theories apply to their lives. Chapters group theories coherently so that students can compare and contrast different approaches  More...

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Book details

List price: $199.95
Edition: 3rd
Copyright year: 2004
Publisher: Wadsworth
Publication date: 5/5/2003
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.25" long x 0.75" tall
Weight: 1.870
Language: English

This text introduces students to a select set of leading theories in the communication field and demonstrates how these theories apply to their lives. Chapters group theories coherently so that students can compare and contrast different approaches to particular interests in the field (for example: relationships, performance, language and mass communication).

Julia Wood joined the faculty at the University of North Carolina at Chapel Hill when she was 24. During her 37 years on the faculty, she taught classes and conducted research on personal relationships and on gender, communication, and culture. She was named the Lineberger Distinguished Professor of Humanities and the Caroline H. and Thomas S. Royster Distinguished Professor of Graduate Education. She has published 25 books and 100 articles and book chapters. In addition, she has presented more than 100 papers at professional conferences and campuses around the United States. She has received 14 awards honoring her teaching and 16 awards recognizing her scholarship. She received her B.A. from North Carolina State University, her M.A. from the University of North Carolina at Chapel Hill, and her Ph.D. from The Pennsylvania State University.

Preface
Thinking About Communication and Theory
Opening
Values of Studying Communication Theories
Knowledge of the Field
Practical Value
The Focus of Communication Theories in Action
Selective Focus on Theories
Attention to the Process of Theorizing
Tensions Among Theories
Communication as a Field of Study
A Definition of Communication
Values of Communication
Personal Impact
Relationship Impact
Professional Impact
Cultural Impact
Breadth of the Communication Field
Intrapersonal Communication
Interpersonal Communication
Group and Team Communication
Public Communication
Performance
Media and New Technologies for Communication
Organizational Communication
Intercultural Communication
The Heart of Communication Research
Symbolic Activities
Meaning
Careers in Communication
Research
Public Relations and Advertising
Education
Consulting
Human Relations and Management
Summary
Key Concepts
Understanding Communication Theories
The Goals of Theory
Description: What Is It?
Explanation
Understanding, Prediction, and Control
Reform
Standards for Evaluating Theories
Scope: How Much Does the Theory Describe and Explain?
Testability: Is It Testable?
Parsimony: Is It Appropriately Simple?
Utility: Is It Useful?
Heurism: Does It Generate New Thought or Insights?
Balancing Criteria for Evaluating Theories
A Perspective for Studying Theories
Theories Reflect Points of View
Different Theories Are Not Necessarily Incompatible
Theories Have Limited Focus and Scope
Summary
Key Concepts
Building and Testing Theory
Building Blocks of Theory
Views of Human Nature
Ways of Knowing
Purposes of Theory
Focus of Theorizing
Testing Theories
Hypotheses and Research Questions
Quantitative Research
Qualitative Analysis
Critical Scholarship
Assessing Research
Summary
Key Concepts
Communication Theories
An Early Communication Theory
General Semantics
The Special Character of Symbols
Symbols Are Arbitrary
Symbols Are Abstract
Symbols Are Ambiguous
Meanings Are Contextual
Remedies for Misunderstanding
Etc.
Indexing
Feedforward
Critical Assessment of General Semantics
Too Simplistic
Misrepresents the Character of Symbols and Language
Lacks Applied Value
Summary
Key Concept
Theories About Symbolic Activity
Symbolic Interactionism
Mind
Self
I and ME
Role Taking
Critical Assessment of Symbolic Interactionism
Dramatism
Identification
Guilt
The Dramatistic Pentad (Hexad)
Critical Appraisal of Dramatism
Narrative Theory
The Narrative Paradigm
Good Reasons
Narrative Rationality
Critical Assessment of Narrative Theory
Summary
Key Concepts
Theories About Performance
Dramaturgical Theory (Performance in Everyday Life)
Dramaturgical Model
Impression Management
Front Stage/Back Stage
Critical Assessment of Dramaturgical Theory
Performance Ethnography
Ethnography
Direct, Bodily Experience
The Hermeneutic Circle
Personal Narrative
Responsibility
Critical Assessment of Performance Ethnography
Performance as Political Action
Performativity
Cultural, Political Critique
Critical Assessment of Political Performance Theory
Summary
Key Concepts
Theories About How Individuals Construct Meaning
Rules Theory or the Coordinated Management of Meaning
Hierarchy of Meanings
Rules
Logical Force
Critical Assessment of CMM Theory
Constructivism
Cognitive Schemata
Cognitive Complexity
Person-Centeredness
Critical Assessment of Constructivist Theory
Summary
Key Concepts
Theories of Communication Dynamics
Interactional Theory
Communication Systems
Levels of Meaning
Punctuation
Communication and Power
Critical Assessment of Interactioanl Theory
Dialectical Theory
Root Terms
Relational Dialectics
Responses to Dialectics
Critical Assessment of Dialectical Theory
Summary
Key Concepts
Theories About Communication and Relational Evolution
Uncertainty Reduction Theory
Laws of Behavior
Theoretical Axioms
Beyond Personal Relationships
Critical Assessment of Uncertainty Reduction Theory
Social Exchange Theory
Evaluation of Relationships
Standards of Comparison
Equity and Inequity
Critical Assessment of Social Exchange Theory
Developmental Theories
Viewing Relationships Developmentally
First-Generation Developmental Theories
Second-Generation Developmental Theories
Relationship Trajectories
Critical Assessment of Developmental Theories
Summary
Key Concepts
Theories About Communication Cultures
Communication and Culture
Standpoint Theory
Locations in Cultural Life
Situated Knowledges
Accuracy of Different Standpoints
Standpoint's Relation to Communication
Critical Assessment of Standpoint Theory
Speech Communities
Speech Community Theory
Rules of Communication
Misunderstandings
Critical Assessment of Speech Community Theory
Organizational Culture
Organizations as Cultures
Communication and Organizational Culture
Thick Description
Critical Assessment of Organizational Culture Theory
Summary
Key Concepts
Theories of Mass Communication
Technological Determinism
Media History of Human Civilization
The Medium Is the Message/Massage
Hot and Cool Media
Critical Assessment of Technological Determinism
Cultivation Theory
Cultivation
The Power of Synthetic Reality
Assumptions of Cultivation Theory
Critical Assessment of Cultivation Theory
Summary
Key Concepts
Critical Communication Theories
Feminist Theories
Gender
Patriarchy
Patriarchal Universe of Discourse
Multiple Ways of Knowing
Critical Assessment of Feminist Theories
Muted Group Theory
Masculine Bias
Muted Language/Muted Experience
The Power to Name
Resistance to Dominant Discourses
Critical Assessment of Muted Group Theory
Cultural Studies Theories
Culture
Ideological Domination
The "Theatre of Struggle"
Overdetermination
Response to Dominant Ideologies
Critical Assessment of Cultural Studies Theories
Summary
Key Concepts
Communication Theories in Action: A Final Look
An Integrating Perspective on Communication Theories
The Process of Theorizing
Communication Theories in Review
The Value of Theoretical Plurality
Putting Theories into Practice
Theories Cultivate Understanding
Multiple Theories Promote Social Progress
Communication Theories in Social Contexts
The Frontiers of Communication Theory
The Critical Edge in Theorizing
Postmodern Puzzlings
Postmodern-Poststructural Communication Theories
Summary
Key Concepts
Glossary
References
Name Index
Subject Index

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