Wheels Up Airline Business Plan Development

Name: Wheels Up Airline Business Plan Development
Price: 11.99 USD
Availability: InStock
ISBN: 9780534393540

ISBN-10: 0534393543

ISBN-13: 9780534393540

Edition: 2005

Authors: John G. Wensveen

List price: $98.95

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Learn the fundamentals of strategic business planning as they apply to the airline industry with WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT. Focusing on issues of particular concern to airline professionals, this timely book covers such topics as flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision. In addition, you are encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure) while learning the process of creating a successful business plan.

Book details

List price: $98.95
Copyright year: 2005
Publisher: Brooks/Cole
Publication date: 1/8/2004
Binding: Paperback
Pages: 218
Size: 7.75" wide x 9.25" long x 0.50" tall
Weight: 0.836
Language: English




Introduction



The Generic Business Plan Versus the Airline Business Plan



Common Business Plan Mistakes



The Non-Disclosure Statement



Executive Summary



Business Introduction



Mission



Strategy



Market Opportunity



Analysis of Market Demand Levels



Proposed Route Structure and Schedule



Financial Analysis



Sales and Promotion Strategy



Aircraft Operating Strategy



Competition and Competitive Response



Management and Support Team



Risk Factors



Invitation to Participate (Finding Investment)



Certification



Conclusion