Cotton's Renaissance A Study in Market Innovation

Name: Cotton's Renaissance A Study in Market Innovation
Price: 7.95 USD
Availability: InStock
ISBN: 9780521808279

ISBN-10: 0521808278

ISBN-13: 9780521808279

Edition: 2001

Authors: George David Smith, Timothy Curtis Jacobson

List price: $69.00

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Description:

This is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and…

Book details

List price: $69.00
Copyright year: 2001
Publisher: Cambridge University Press
Publication date: 9/17/2001
Binding: Hardcover
Pages: 364
Size: 6.30" wide x 9.06" long x 1.18" tall
Weight: 1.496
Language: English

Robert E. Wright is Clinical Professor at New York University's Stern School of Business.



Preface


Introduction: why grow cotton, anyway? Culture and economy



Managing Supply



'The snow of southern summers': King Cotton and his markets in the age of industrial revolution



Nature and know-how: organization and technology in the Postbellum era



Acts of God and Government: the search for political solutions



Approaching the Market



Synthetic shock: competition's alarm



Creating Cotton Incorporated



Managing the Market



Creating consumption



Managing the mill: the necessary illusion of control



Competitive markets in a global economy


Afterword: trends and cycles