Designing Effective Web Surveys

ISBN-10: 0521717949
ISBN-13: 9780521717946
Edition: 2008
List price: $77.00 Buy it from $42.38
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Description: Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and  More...

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Book details

List price: $77.00
Copyright year: 2008
Publisher: Cambridge University Press
Publication date: 9/1/2008
Binding: Paperback
Pages: 416
Size: 6.75" wide x 9.00" long x 1.00" tall
Weight: 2.024
Language: English

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.

#60;p#62;Robert M. Groves, PhD, is Professor and Director of the University of Michigan Survey Research Center and Research Professor at the Joint Program in Survey Methodology at the University of Maryland. #60;/p#62;#60;p#62;Floyd J. Fowler, PhD, is Senior Research Fellow in the Center for Survey Research at the University of Massachusetts Boston. #60;p#62;Mick P. Couper, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland. #60;p#62;James M. Lepkowski, PhD, is Research Professor at the University of Michigan Survey Research Center, where he is also Associate Professor in the Department of Biostatistics and Director of the Joint Program in Survey Methodology. #60;p#62;Eleanor Singer, PhD, is Research Professor Emerita at the University of Michigan Survey Research Center. #60;p#62;Roger Tourangeau, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

Acknowledgments
Preface
Acronyms and Abbreviations
The Importance of Design for Web Surveys
The Basic Building Blocks
Going Beyond the Basics: Visual and Interactive Enhancements to Web Survey Instruments
General Layout and Design
Putting the Questions Together to Make an Instrument
Implementing the Design
References
Author Index
Subject Index

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