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International Business Strategy Rethinking the Foundations of Global Corporate Success

ISBN-10: 0521681111
ISBN-13: 9780521681117
Edition: 2008
Authors: Alain Verbeke
List price: $80.00
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Description: How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE?  More...

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Book details

List price: $80.00
Copyright year: 2008
Publisher: Cambridge University Press
Publication date: 1/15/2009
Binding: Paperback
Pages: 499
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.332
Language: English

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.

Introduction
Core Concepts
Conceptual foundations of international business strategy
The critical role of firm-specific advantages
The nature of home country location advantages
The problem with host country location advantages
Combining firm-specific advantages and location advantages in an MNE network
Functional Issues
International innovation
International sourcing and production
International finance
International human resource management
International marketing
Dynamics of Global Strategy
Entry mode dynamics 1: foreign distributors
Entry mode dynamics 2: strategic alliance partners
Entry mode dynamics 3: merger partners
The role of emerging economies
International strategies of corporate social responsibility
International strategies of environmental sustainability
Conclusion: the true foundations of global corporate success
Appendix: suggested additional readings

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