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Psychology of Survey Response

ISBN-10: 0521576296
ISBN-13: 9780521576291
Edition: 2000
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Description: The complex psychological processes involved in answering different types of survey questions are examined in this book. It examines how survey responses are formulated and demonstrates how features of the survey can affect the answers obtained.

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Book details

Copyright year: 2000
Publisher: Cambridge University Press
Publication date: 3/13/2000
Binding: Paperback
Pages: 416
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 1.452
Language: English

The complex psychological processes involved in answering different types of survey questions are examined in this book. It examines how survey responses are formulated and demonstrates how features of the survey can affect the answers obtained.

#60;p#62;Robert M. Groves, PhD, is Professor and Director of the University of Michigan Survey Research Center and Research Professor at the Joint Program in Survey Methodology at the University of Maryland. #60;/p#62;#60;p#62;Floyd J. Fowler, PhD, is Senior Research Fellow in the Center for Survey Research at the University of Massachusetts Boston. #60;p#62;Mick P. Couper, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland. #60;p#62;James M. Lepkowski, PhD, is Research Professor at the University of Michigan Survey Research Center, where he is also Associate Professor in the Department of Biostatistics and Director of the Joint Program in Survey Methodology. #60;p#62;Eleanor Singer, PhD, is Research Professor Emerita at the University of Michigan Survey Research Center. #60;p#62;Roger Tourangeau, PhD, is Research Professor at both the University of Michigan Survey Research Center and the Joint Program in Survey Methodology at the University of Maryland.

Preface
An Introduction and a Point of View
Earlier Theories of the Response Process
A Proposed Model of the Response Process
Other Recent Proposals: High Road/Low Road Theories
Applications of the Model
Implications of the Model
Respondents' Understanding of Survey Questions
What Is a Question?
Two Views of Comprehension: Immediate Understanding versus Interpretation
Syntactic Difficulties in Question Wording
Semantic Effects: Presupposition, Unfamiliarity, and Vagueness
Survey Pragmatics and Its Effects on Comprehension
Summary
The Role of Memory in Survey Responding
Survey Questions and Memory for Events
Organization of Autobiographical Memory
Factors Affecting Recall of Autobiographical Events
Summary
Answering Questions about Dates and Durations
A Typology of Temporal Questions
Cognitive Processing of Temporal Questions
Indirect Effects of Time on Survey Responses
Summary
Factual Judgments and Numerical Estimates
Cognitive Studies of Frequency
Studies of Frequency Estimation in Surveys
Probability Judgments
Conclusions
Attitude Questions
The Traditional View
Alternative Paths to an Answer
The Belief-Sampling Model
Tests of the Belief-Sampling Model
Conclusions
Attitude Judgments and Context Effects
Forms of Context Effects
Mechanisms Producing Context Effects
Variables Affecting the Size and Direction of Context Effects
Serial Position Effects
Conclusions
Selecting a Response: Mapping Judgments to Survey Answers
Open Items and Rounding
Rating Scales and Scale Anchors
Unordered Categories and Satisficing
Summary
Editing of Responses: Reporting about Sensitive Topics
What Is a Sensitive Question?
Sensitivity and Nonresponse
Measuring Misreporting
Misreporting in Surveys
Processes Responsible for Misreporting
Editing for Other Purposes
Conclusions
Mode of Data Collection
The Range of Methods for Survey Data Collection
The Method of Contact and Administration
Other Characteristics of the Data Collection Method
Psychological Effects of the Differences among Data Collection Methods
Conclusions
Impact of Cognitive Models on Survey Measurement
The Anatomy of a Survey Response
Impact on Conceptions of Survey Measurement Error
Impact on Survey Practice
Impact on Psychology
Barriers to Further Accomplishments
References
Author Index
Subject Index

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