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Trade Marks and Brands An Interdisciplinary Critique

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ISBN-10: 0521187923

ISBN-13: 9780521187923

Edition: 2010

Authors: Lionel Bently, Jennifer Davis, Jane C. Ginsburg

List price: $71.95
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Book details

List price: $71.95
Copyright year: 2010
Publisher: Cambridge University Press
Publication date: 3/3/2011
Binding: Paperback
Pages: 472
Size: 5.98" wide x 9.02" long x 0.94" tall
Weight: 1.386
Language: English

Jennifer Davis, a mother of four, wrote Before You Were Born to answer the questions her older kids asked while she was pregnant. She lives in Beaufort, South Carolina.

Jane Ginsburg is Morton L. Janklow Professor of Literary and Artistic Property Law and Director of the Kernochan Center for Law, Media and the Arts at the Columbia University School of Law. She is also an Honorary Fellow of Emmanuel College, University of Cambridge.

Legal and Economic History:
The making of modern trade mark law: the construction of the legal concept of trade mark (1860-1980)
The Making of modern trade mark law: the UK, 1860-1914. A business history perspective
Current Positive Law in the E.U. and the US:
Between a sign and a brand: mapping the boundaries of a registered trade mark in European Union trade mark law
“See me, feel me, touch me, hea[r] me” (and maybe smell and taste me too): I am a trademark - a US perspective
Linguistics:
'How can I tell the trade mark on a piece of gingerbread from all the other marks on It?' Naming and meaning in verbal trade mark signs
What linguistics can do for trade mark law
Marketing:
Brand culture: trade marks, marketing and consumption Jonathan Schroeder
Images in brand culture: responding legally to Professor Schroeder's paper
Sociology:
Trade mark style as a way of fixing things
The irrational lightness of trade marks: a legal perspective
Law and Economics:
A law and economics perspective on trade marks
The economic rationale of trademarks: an economist's critique
Philosophy:
Trade marks as property: a philosophical perspective
An alternative approach to dilution protection: a response to Scott, Oliver and Ley Pineda
Anthropology:
An anthropological approach to transactions involving names and marks, drawing on Melanesia
Traversing the cultures of trade mark sphere: observations on the anthropological approach of James Leach
geography:
Geographical indications: not all champagne and roses
(Re)locating geographical indications: a response to Bronwyn