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| Authors' biographies | |
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| Foreword | |
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| Introduction: public engagement in an evolving science policy landscape | |
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| What it Helps to Know Beforehand: | |
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| Deficits and dialogues: science communication and the public understanding of science in the UK | |
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| Explaining the world: communicating science through the ages | |
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| Science, truth, and ethics | |
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| The public's view of science | |
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| The common language of research | |
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| Not 100% sure? The 'public' understanding of risk | |
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| The ethos of science vs. ethics of science communication | |
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| Policy Makers, the Media and Public Interest Organisations: | |
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| Research and public communication in EU policy and practice | |
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| Tackling the Climate Communication Challenge | |
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| Dealings with the media | |
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| Dealings with the U.S. media | |
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| Relations with public interest organisations: consumers | |
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| Relations with public interest organisations: patients and families | |
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| Relations with environmental organisations: a very personal story | |
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| What You Can Do and How To Do It: | |
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| Building relations with the various groups | |
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| Finding the right words: how to shine in radio and television interviews | |
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| Nanotechnology and the media - front page or no story? | |
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| The power of the podcast: the Naked Scientists' story | |
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| The social web in science communication | |
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| Dealing with dilemmas and societal expectations: a company's response | |
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| Science festivals | |
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| Things to see and do: how scientific images work Rikke | |
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| The triple helix: the undergraduate student-run face of science communication | |
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| Public understanding of research: the Open Research Laboratory at the Deutsches | |
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| 'Imagine': a communication project putting life sciences in the spotlight | |
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| And Finally, Evaluating and Embedding Science Communication: | |
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| Evaluating success: how to find out what worked (and what didn't) | |
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| Effectively embedding corporate science communication in academia: a second paradigm shift? | |
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| Index | |