Persuasion Reception and Responsibility

ISBN-10: 0495567507

ISBN-13: 9780495567509

Edition: 12th 2010

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Book details

List price: $199.95
Edition: 12th
Copyright year: 2010
Publisher: Wadsworth
Publication date: 2/24/2009
Binding: Paperback
Pages: 480
Size: 7.50" wide x 9.25" long x 0.50" tall
Weight: 1.584
Language: English

Preface
Theoretical Premises
Persuasion in Today's Changing World
Perspectives on Ethics in Persuasion
Traditional and Humanistic Approaches to Persuasion
Social Scientific Approaches to Persuasion
The Making, Use, and Misuse of Symbols
Tools for Analyzing Language and Other Persuasive Symbols
Identifying Persuasive First Premises
Psychological or Process Premises: The Tools of Motivation and Emotion
Content or Logical Premises in Persuasion
Cultural Premises in Persuasion
Nonverbal Messages in Persuasion
Applications of Persuasive Premises
The Persuasive Campaign or Movement
Becoming a Persuader
Modern Media and Persuasion
The Use of Persuasive Premises in Advertising and IMC
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