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Media Programming Strategies and Practices

ISBN-10: 0495500534
ISBN-13: 9780495500537
Edition: 8th 2009
List price: $249.95
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Description: Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest  More...

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Book details

List price: $249.95
Edition: 8th
Copyright year: 2009
Publisher: Wadsworth
Publication date: 1/3/2008
Binding: Paperback
Pages: 480
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.342
Language: English

Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 8e, includes practical examples, insight from noted industry authorities, a useful Website, and an expanded glossary to reflect the latest trade jargon and practices.

Preface
Programming Resources And Constraints
A Framework for Programming Strategies
Program and Audience Research
Domestic and International Syndication
Broadcast Television Strategies
Prime-Time Network Entertainment Programming
Nonprime-Time Network Television Programming
Television Station Programming Strategies
Public Television Programming
Cable, Satellite, And Online Strategies
Cable System and Satellite Programming
Basic and Premium Subscription Programming
Online Video and Audio Programming
Radio Programming
Music Radio Programming
Information Radio Programming
Abbreviations and Acronyms
Glossary
Annotated Bibliography
Media Sites on the World Wide Web
About the Contributing Authors
Index to Program Titles
General Index

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