Copywriting for the Electronic Media A Practical Guide

ISBN-10: 0495411175
ISBN-13: 9780495411178
Edition: 6th 2009 (Revised)
Authors: Milan D. Meeske
List price: $259.95 Buy it from $25.62
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Description: COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A  More...

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Book details

List price: $259.95
Edition: 6th
Copyright year: 2009
Publisher: Wadsworth
Publication date: 1/3/2008
Binding: Paperback
Pages: 336
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.288
Language: English

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Milan D. "Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books.

The Broadcast Copywriter
The Broadcast Copywriter
Copywriting Elements
Copywriting Style
Basic Mechanics
The Legal and Ethical Implications of Writing Copy
Advertising Basics
Consumer Behavior
Motivation
Organizing the Broadcast Commercial
Broadcast Copy Preparation
Radio Copywriting
The Radio Commercial: The Mechanics
Types of Radio Copy
Television Copywriting
The Television Commercial: The Mechanics
Types of Television Commercials
The Electronic Media: Other Writing Needs
Promotion
Public Service, Issue, and Political Announcements
The Broadcast Campaign
Writing News Stories
Writing for the Internet
Corporate Programs
Getting the First Job

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