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| Preface | |
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| Surveying the Landscape | |
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| Introducing the Study of Public Speaking | |
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| Communication in the Modern World | |
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| Classical Origins of Speaking | |
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| The Communication Process | |
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| Designing a Plan | |
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| Summary | |
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| Building a Speech Online | |
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| Building Your First Speech | |
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| Extemporaneous Delivery and Speaking Styles | |
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| Creating a Blueprint | |
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| Summary | |
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| Building a Speech Online | |
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| Analyzing Your Audience | |
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| The Importance of Audience Analysis | |
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| Conducting an Audience Analysis | |
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| Summary | |
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| Building a Speech Online | |
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| Improving Your Listening Skills | |
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| The Significance of Listening | |
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| The Process of Listening | |
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| Kinds of Listening | |
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| Barriers of Listening | |
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| How to Become an Active Listener and Speaker | |
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| Summary | |
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| Building a Speech Online | |
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| Understanding and Reducing Your Apprehension | |
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| Speech Anxiety Is Common | |
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| Research into Stress and Communication Apprehension | |
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| Reducing Communication Apprehension | |
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| Taking Responsibility to Reduce Apprehension | |
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| Summary | |
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| Building a Speech Online | |
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| Considering the Ethics of Public Speaking | |
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| The Need for Ethics in Society | |
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| Evaluating a Speaker's Ethics | |
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| Applying Ethical Standards | |
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| Sample Speech The Right Way: A Matter of Principle | |
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| Summary | |
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| Building a Speech Online | |
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| Preparing the Foundation | |
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| Selecting the Topic and Purpose | |
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| Getting Ideas | |
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| Selecting the Topic | |
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| Writing the Specific Purpose | |
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| Wording the Thesis Statement | |
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| Putting It Together | |
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| Summary | |
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| Building a Speech Online | |
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| Conducting Research | |
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| Preparing for Research | |
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| Establishing Credibility | |
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| Primary and Secondary Sources | |
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| Using General References | |
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| Guidelines for Searching the Internet | |
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| Researching Substantive Sources | |
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| Keeping Accurate Notes | |
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| Interviewing | |
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| The Bibliography: How to Record an Entry | |
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| Avoiding Plagiarism | |
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| Thinking Critically about Speech Research and Construction | |
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| Summary | |
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| Building a Speech Online | |
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| Choosing Supporting Materials | |
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| Making the Appropriate Selection | |
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| Statistics, Polls, and Surveys | |
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| Examples, Illustrations, Case Studies, and Narratives | |
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| Quotations and Testimonies from Authorities | |
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| Comparisons and Contrasts | |
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| Personal Experience and Observation | |
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| Humor and Anecdotes | |
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| Role-Playing | |
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| Sample Speech Out of Sight, Out of Mind | |
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| Summary | |
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| Building a Speech Online | |
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| Creating the Structure | |
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| Organizing the Body of the Speech | |
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| Approaching Organization Logically | |
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| Principles of Outlining | |
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| Your Speaking Notes | |
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| Summary | |
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| Building a Speech Online | |
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| Selecting the Introduction and Conclusion | |
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| Planning the Introduction | |
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| Outlining the Introduction | |
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| Planning the Conclusion | |
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| Outlining the Conclusion | |
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| Speaking Notes for the Introduction and Conclusion | |
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| Sample Outline Raising the Monitor | |
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| Summary | |
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| Building a Speech Online | |
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| Refining the Appearance | |
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| Using Audiovisual Aids | |
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| Types of Audiovisual Aids | |
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| Sample Speech: How Do Airplane Wings Produce Lift? | |
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| Summary | |
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| Building a Speech Online | |
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| Considering Language | |
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| Developing Clarity | |
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| Using Concrete Language | |
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| Building a Unique Style | |
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| Being Appropriate | |
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| Making Ideas Meaningful and Interrelated | |
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| Summary | |
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| Building a Speech Online | |
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| Developing the Delivery | |
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| Delivering the Speech | |
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| Proper Breathing for Vocal Delivery | |
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| Vocal Delivery | |
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| Visual, Nonverbal Deliver | |
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| Combining Vocal and Visual Delivery | |
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| Building Skills in Delivery | |
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| Summary | |
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| Building a Speech Online | |
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| Considering Different Types of Structures | |
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| Speaking to Inform | |
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| The Difference Between Information and Persuasion | |
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| Types of Informative Speeches | |
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| Sample Speech: Raising the Monitor | |
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| Summary | |
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| Building a Speech Online | |
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| Speaking to Persuade | |
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| Persuasion in Today's Society | |
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| The Nature of Persuasion | |
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| Ethos, Pathos, and Logos: The Means of Persuasion | |
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| Logos: The Appeal to Reason | |
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| Methods of Organizing Persuasive Speeches | |
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| Sample Speech: Computer-Enhanced Advertising Should Be Clearly Labeled | |
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| Summary | |
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| Building a Speech Online | |
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| Speaking to Persuade: Motivating Audiences | |
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| Strategies for Motivating Listeners | |
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| The Speech to Actuate | |
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| Applying the Motivated Sequence | |
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| Sample Speech: Genocide in Sudan | |
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| Summary | |
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| Building a Speech Online | |
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| Speaking for Special Occasions | |
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| Types of Special-Occasion Speeches | |
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| Sample Speech: Dedication of the World War II Memorial | |
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| Summary | |
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| Building a Speech Online | |
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| Speaking in Groups | |
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| Characteristics of Small Groups | |
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| Development of Small Groups | |
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| Solving Problems in Groups | |
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| Participating in Groups | |
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| Leadership in Small Groups | |
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| Special Discussion Formats | |
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| Summary | |
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| Building a Speech Online | |
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| Notes | |
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| Glossary | |
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| Photo Credits | |
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| Index | |