Data Warehousing The Route to Mass Communication

Name: Data Warehousing The Route to Mass Communication
Price: 8.84 USD
Availability: InStock
ISBN: 9780471963288

ISBN-10: 0471963283

ISBN-13: 9780471963288

Edition: 1996

Authors: Sean Kelly

List price: $105.00

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Description:

Data is the raw material for information, but many companies can't realise the power this could give them, because their data is unstructured, aged or polluted. This book explores how to embark on converting data into information.

Book details

List price: $105.00
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/10/1996
Binding: Paperback
Pages: 228
Size: 5.94" wide x 9.11" long x 0.54" tall
Weight: 0.748
Language: English

Sean Kelly left teaching to edit The National Lampoon. He writes for children's television (Noddy and Friends) and is the co-author of several books, including Saints Preserve Us! Who in Hell ..., How to Be Irish, and Boom Baby Moon. He lives in Brooklyn.



Information Enterprises: The Early Innovators


The Case for Utilising Corporate Data: The Basis for Strategy


The History of Decision Support Systems: A Record of Failure


Defining the Business Requirements: Building an `Enterprise Model'


Mass Customisation of Products and Services-The Future Trend


Aligning the Data Warehouse with Organisational Culture-A Key Concern


Managing a Pan-Corporate Project-A Planning and Sponsorship Model


Justifying a Corporate Data Warehouse-The Business Case


Building the Corporate Data Warehouse-An Architectural Model


Choosing the Right Platform-The Technology Options


The Future-Threats and Opportunities


References


Index