Success as a Real Estate Agent for Dummies�

ISBN-10: 0471799556

ISBN-13: 9780471799559

Edition: 2006

Authors: Dirk Zeller
List price: $21.99
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Description: Success as a Real Estate Agent For Dummies is the essential guide for both new and experienced real estate agents who want to close more sales, double their income, and launch themselves into the top ranks of the real estate world. Agents and brokers will discover how to thrive in the real estate sales world and skillfully navigate its particular challenges. The book shares valuable sales principles that reveal how to get ahead by working smarter, not harder; lead-generation tactics that really work, showing how to increase listings and sales by using the Internet, marketing strategies, and past clients; and power sales presentation secrets that convert prospects into clients. Plus, the book shares the seven strategic steps to effective prospecting, making it a valuable resource for every agent, no matter how successful. This hands-on guide includes straightforward advice on a wide range of vital topics, including: Finding the right agency to work for Choosing between residential and commercial real estate Building personal credibility and trust in customers Determining the ideal list price for properties Marketing properties online and in print Negotiating contracts and closing deals Keeping clients for life Staying up to date on legal issues Plus, the 10 biggest mistakes agents make and how to avoid them Dirk Zeller (Bend, OR) is the CEO of two companies, Real Estate Champions and Sales Champions, which specialize in training and coaching salespeople in the direct selling industry. He speaks to over 45 industry audiences every year and is frequently featured in nationwide publications.

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Book details

List price: $21.99
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/12/2006
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.232
Language: English

Introduction
Acquiring the Keys to Real Estate Success
Discovering the Skills of a Successful Agent
Residential versus Commercial: Deciding Which Type of Real Estate Is Right for You
Pairing with the Right Agency
Researching and Understanding Your Marketplace
Prospecting for Buyers and Sellers
Prospecting Your Way to Listings and Sales
Mining Gold from Referrals
Winning Business from Expired and FSBO Listings
A Time-Tested Prospecting Tool: Planning and Hosting a Successful Open House
Presenting and Closing Listing Contracts
Developing a Winning Sales Strategy
Determining a Home's Ideal List Price
Getting the House Ready for Showing
Marketing Yourself and Your Properties Online and in Print
Negotiating the Contract and Closing the Deal
Running a Successful Real Estate Business
Staking Your Competitive Position
Keeping Clients for Life
Maximizing Your Time
The Part of Tens
Ten Must-Haves for a Successful Real Estate Agent
Ten Tips for Working with Buyers
Ten Biggest Mistakes and How to Avoid Them
Ten Web Sites for Real Estate Agents
Index
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