Typographic Design Form and Communication

ISBN-10: 0471783900
ISBN-13: 9780471783909
Edition: 4th 2007 (Revised)
Description: Typographic Design is one of our bestselling graphic design books. This revision brings the book up to date and further secures its place as the book of choice for today's typography educators. This edition is full-color throughout and is supported  More...
List price: $60.00
Buy it from: $3.99
30 day, 100% Satisfaction Guarantee

Used Starting from: $28.15

what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs®
The first one is FREE! All the information you need in one place—a subject summary in digital form. For a limited time, add a Study Brief to your cart with a book purchase or rental and the discount will be applied at checkout.
Study Briefs
Business Ethics
Digital only List price: $4.95
Sale price: $1.99
Study Briefs
Business Law
Digital only List price: $4.95
Sale price: $1.99
Study Briefs
Legal Terminologies for Business
Digital only List price: $4.95
Sale price: $1.99
Study Briefs
Digital only List price: $4.95
Sale price: $1.99
Study Briefs
Successful Internships Experiential Learning for Your Career
Digital only List price: $4.95
Sale price: $1.99
Customers Also Bought

List Price: $60.00
Edition: 4th
Copyright Year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication Date: 11/3/2006
Binding: Paperback
Pages: 336
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 2.596
Language: English

Typographic Design is one of our bestselling graphic design books. This revision brings the book up to date and further secures its place as the book of choice for today's typography educators. This edition is full-color throughout and is supported by a robust Web site that contains resources for students and professors.

Educated at the University of Utah and the University of Illinois at Champaign/Urbana, Rob Carter conducts research in computer-assisted design and teaches typography, graphic design, and computer graphics at Virginia Commonwealth University in Virginia. With the help of authors Ben Day and Philip Meggs, Carter wrote the book Typographic Design: Form and Communication, a richly illustrated source of information and ideas. Carter has also written the books Working with Computer Type: Color & Type, Experimental Typography; and Working with Computer Type 2: Logo Types, Stationery Systems, Visual Identity. Carter's graphic designs have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club.

The Evolution of Typography
From the origins of writing to Gutenberg's invention of movable type
Typography from Gutenberg to the nineteenth century
The nineteenth century and the Industrial Revolution
Typography in the twentieth century
A new century and millennium begin
The Anatomy of Typography
Letterforms analyzed
The typographic font
Historical classification of typefaces
Typographic measurement
The type family
Syntax and Communication
Typographic syntax
Typographic space
Visual hierarchy
ABA form
Distinguishing characteristics of letters
The nature of words
Capital and lowercase letters
Interletter and interword spacing
Type size, line length, and interline spacing
Character width
Legibility and color
Justified and unjustified typography
Paragraphs and indentions
Legibility and electronic page design
Legibility and the Internet
Typographic details
The Typographic Grid
Structure and space
Single column grids
Multi-column grids
Modular grids
Improvisational structures
The Typographic Message
A multidimensional language
Verbal/visual equations
Function and expression
Typographic Technology
Hand composition
Digital typesetting
Electronic page design
Case Studies in Typographic Design
Integrating type and image in poster design
The U.S. National Park Service Unigrid System
Design and typography for Interiors magazine
Typographic film titles
Hancock Park: interpretive exhibit for the La Brea Tar Pits
CD-ROM design for Crank Call: a holiday typeface by MetaDesign
Sonoma County Woodworkers Association Web site
Book design for Listen Up: The Lives of Quincy Jones
A typographic program for the 17th Street Farmers' Market
Exhibition design for the for the Jewish Historical Museum Amsterdam, Netherlands
Typographic Design Education
Generation of a typographic sign from a gestural mark
Letter/digit configurations
Urban letterform studies
Inventing sign systems
Letterform analysis
Flowering typography
Sequential typographic forms in space
Visual organization and grid structures
Introduction to systems design
Designing with a single letter
Typography and image transformations
Experimental compositions with found typography
Syntactic explorations using onomatopoeic terms
Type chronology booklet
Expressive typography: form amplifies message
Computer improvisation and manipulation
Type as metaphor
Interpretive typography: exploring legibility and impact
Symphony poster series
Information design: changing typographic parameters
Typographic cubes
Calendar typography
Unity of form and communication
Typeface history posters
Performance typography
Type in Motion
Type and image in the third dimension
Comparative relationships: type and image
Directional poster: from your house to the university
Graphic-design history posters and booklet
Animated Web site flash pages
Typezine: my favorite typeface
Type history posters
Typeface design: mind/machine
Banknote design
Typographic Design Process
A traditional model
Processing typographic form and ideas
Exploring typographic permutations
The Green project
Type Specimens
Old Style
Adobe Garamond
Adobe Minion Display Regular
Additional Old Style fonts
Sans serif
Univers 55
Meta Normal
Futura Regular
Additional Sans Serif fonts
Baskerville Regular
Additional Transitional fonts
Bauer Bodoni Regular
Additional Modern fonts
Serifa Roman
Additional Egyptian fonts
Selected Decorative fonts
A chronology of typeface designs
Picture Credits

Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.