Power of Persuasion How We're Bought and Sold

Name: Power of Persuasion How We're Bought and Sold
Price: 5.7 USD
Availability: InStock
ISBN: 9780471763178

ISBN-10: 0471763179

ISBN-13: 9780471763178

Edition: 2003

Authors: Robert Levine

List price: $16.95

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Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - from the point of view of those prodded, praised and manipulated.

Book details

List price: $16.95
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/23/2006
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.10" long x 0.90" tall
Weight: 0.792
Language: English



Acknowledgments


Introduction



The Illusion of Invulnerability


Or, How Can Everyone Be Less Gullible Than Everyone Else?



Whom Do We Trust? Experts, Honesty, and Likability


Or, the Supersalesmen Don't Look Like Salesmen at All



Killing You with Kindness


Or, Beware of Strangers Bearing Unexpected Gifts



The Contrast Principle


Or, How Black Gets Turned into White



$2 + $2 = $5


Or, Learning to Avoid Stupid Mental Arithmetic



The Hot Button


Or, How Mental Shortcuts Can Lead You into Trouble



Gradually Escalating the Commitments


Or, Making You Say Yes by Never Saying No



Winning Hearts and Minds


Or, the Road to Perpetual Persuasion



Jonestown


Or, the Dark End of the Dark Side of Persuasion



The Art of Resistance


Or, Some Unsolicited Advice for Using and Defending against Persuasion


Notes


Index