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Nonprofit Strategic Positioning Decide Where to Be, Plan What to Do

ISBN-10: 0471717495
ISBN-13: 9780471717492
Edition: 2006
List price: $74.00 Buy it from $13.79
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Description: Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is  More...

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Book details

List price: $74.00
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/3/2006
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 1.144
Language: English

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.

Thomas A. McLaughlin is Director of Consulting Services, Nonprofit Finance Fund, and member of the faculty at the Heller School for Social Policy and Management at Brandeis University. He is also the author of Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do and Nonprofit Mergers and Alliances, both published by Wiley. His email address is tommclaughlin@aol.com.

Acknowledgments
About the Author
Introduction
Preplanning
The Intermediary Sector
For-Profit versus Nonprofit
The Logic of Strategic Positioning
What Strategic Positioning Is Not
Introducing Willows' End Assisted Living
The Process of Strategic Positioning
Characteristics of Strategic Positioning
Why Do It at All?
The Formal Points of Control
For Established Nonprofits
When the Vision Is Given Its Vehicle
Strategy
Organizational Structure
Resources
Feedback Loop
Deciding Where to Be
Strategic Positioning Can Be Used by All Nonprofits
Nonprofit Federations
Very Large Nonprofits
Associations and Professional Societies
Who Does Strategy? Selecting the Team
How to Identify Them
McLaughlin's Law of Task Force Leadership
Consultant or Facilitator? Or Nothing at All?
Prepare
Theme Identification Percentage ("TIP Score")
What to Do about It
Make It Pass the Business Card Test
Make It Conform to the Deli Principle
Make It Active
Make It Say Something
Clean It Up
Sell It
When the Mission Is Preestablished
Tap into the Emotion
Scan Your Future
A Few Big Trends
From Command and Control to Shape and Influence
From Employees to Employee/Consultants
From Square Footage to Megabytes
From Social Elite Fundraising to Cognitive Elite Fundraising
From Growth to Productivity
From Standalone Nonprofits to Integrated Delivery Systems
From Innovation in Programming to Innovation in Management
From Strategic Planning to Strategic Positioning
The Parameters of a Future Scan
The Need for Your Service
Geography
To Change It or Not
Competitors
To Collaborate, Compete
Collaboration Usually Begins in the Back Room
Back Room Collaboration Demands Standardization
Users and Potential Users of the Service
Defining the Irreducible Demand
Defining the Population to Be Served
Establishing the Feeder or Referral System
Identifying Behavioral Considerations Affecting Demand
Funders
Labor Force
The Two-Tiered Labor Market
Other Aspects to Track
Technology
Recipe Card: How to Carry Out a Future Scan
Steps for Conducting a Future Scan
Assign One Individual the Responsibility for Researching Each of the Seven External Strategic Factors
Answer the So What? Question-The Implications of the Themes for Your Organization
Produce a Briefing Book for Each Theme
Brief the Whole Group on Each Theme
Scan for Internal Strengths
Building the Foundation
The Alternative-Strength-Based Planning
What is a Strength?
The Enemy of Strength Scanning
The Principles of Strength-Based Internal Scanning
Fact-Based
No Recriminations
True Strength Is Replicable
Group Opinion Counts for More Than Individual Opinion
Assess Your Need
Understand Your Programs
Core Competencies Might Help
Service Models
Understand Your Strength with Your Consumers
Quick, Define "Consumer"
Analyze the Elements of Your User Base
Number of Users
Mix of Users
Impact on Users
Do Our Services Work?
Check Those Boundaries-What's Your Geographic Strength?
Funders: Who Is Willing to Pay?
Funding Mix
Memberships
Government Funding
Interest Income
Fees for Service (Program Revenue)
Conferences
Fundraising
General Considerations
Funding Adequacy
Geography
Labor Force
Benchmarks of Strength-Prototypers
Benchmarks of Strength-Industrializers
The Dimensions of the Labor Force
Special Assets
Recipe Card: How to Carry Out an Internal Scan
Methods for Ensuring Objective Scanning
Independent Verification
Satisfaction Surveys
External Benchmarks
Internal Benchmarks
Accreditation
Outside Review
Decide Where to Be
Mind Your Strengths, Focus on the Future
The Need for Dementia Services
The Options
Desired Geographic Position
The Options
Willows End's Choice
Willows' End's Desired Position in Relation to Its Users
Competitive Position
Strategic Positions Are Infinitely Variable
The Options
Willows' End's Choice
Funder Strategic Position
Private Payers
Donated Revenue
Labor Strategic Position
Willows' End's Choices
Special Asset Strategic Position: The Willows' End Building
Willows' End's Choices
Summary of Desired Strategic Position
Recipe Card: How to Devise a Statement of Desired Strategic Position
Plan What to Do
Break Down the Strategic Position
(Re)organize the Board of Directors
Creating the Strategic Agenda
Fitting Agenda Items to the Strategic Agenda
How They Might Decide
(Re)Organize the Staff
Assign Responsibility
Devise Measures of Success
Set up Feedback Mechanisms
Creating Management's Work Plan-Devising Ways of Achieving the Desired Strategic Position
Flagship/Community Crossroads Component-Management Goal #1
Caregiver Employer of Choice Component-Management Goal #1
Creating a Strategic Financial Plan
The Three Areas to Cover
How They Relate
Willows' End's Strategic Financial Plan
Toolkit
Introduction to Appendices
Quick Start
Where Do You Want to Be?
What Do You Have to Do to Get Where You Want to Be?
National Research with Personal Perspectives
Associations
Foundations
Academics
Governments
Brainstorming/Clustering Technique
Brainstorming
Clustering
Weighted Voting Techniques
Media Markets
Future Scan Form
Theme
Key Fact-Based Trends
Implications
Data Sources for Competitive Research
Free
Not Free
Presentation of the Data
Attention Board Members and Staff: Develop Your Own Personal Strategic Position
Scan Your Environment
Demand for Services
Users of the Services
Geography
Coworkers
Personal Assets
Inventory Your Personal Strengths
Where Do You Want to Be in Five Years?
Your Personal Development Plan
Index

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