x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Understanding Color An Introduction for Designers

ISBN-10: 0471715085
ISBN-13: 9780471715085
Edition: 3rd 2006 (Revised)
Authors: Linda Holtzschue
List price: $65.00 Buy it from $3.00
eBook available
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: From theory to practice-enhance your skills in working with color! Connect the dots between your emotional, intuitive responses to color and the theories that explain them. Learn how to use color more comfortably, creatively, and  More...

New Starting from $63.80
eBooks Starting from $65.00
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $65.00
Edition: 3rd
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/9/2006
Binding: Paperback
Pages: 208
Size: 7.75" wide x 9.25" long x 0.75" tall
Weight: 1.364
Language: English

From theory to practice-enhance your skills in working with color! Connect the dots between your emotional, intuitive responses to color and the theories that explain them. Learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. Order your copy today!

Acknowledgments
Preface
An Introduction to Color Study
The Experience of Color
Color Awareness
The Uses of Color
Color-Order Systems
Color Study
A Little Light on the Subject
Light
Mixing Light: Additive Color
Lamps
Lighting Level
Vision
The Illuminant Mode of Vision
The Object Mode of Vision
Modifying Light: Colorants
Modifying Light: Surface
Transparent, Opaque, and Translucent
Lamps and Color Rendition
Metamerism and Matching
Luminosity
Indirect Light, Indirect Color
Modifying Light: Filters
The Human Element
The Sensation of Color
Visual Acuity for Color
Threshold
Intervals
The Perception of Color
Physiology: Responding to Light
Healing and Color
Synaesthesia
Psychology: Responding to Light
Color and Meaning
Naming Colors
The Vocabulary Of Color: Hue
Hue
The Artists' Spectrum
Primary and Secondary Colors
Saturated Color
Other Spectrums, Other Primaries
Chromatic Scales
Cool and Warm Colors
Analogous Colors
Complementary Colors
Equilibrium
Simultaneous Contrast
Afterimage and Contrast Reversal
Complementary Contrast
Tertiary Colors: Muted Hues and Brown
Black, White, Gray
The Vocabulary of Color: Value And Saturation
Value
Value and Image
Transposing Image
Pure Hues and Value
Tints and Shades
Monochromatic Value Scales
Comparing Value in Different Hues
Saturation
Saturation: Diluting Pure Hues with Gray
Saturation: Diluting Pure Hues with the Complement
Tone
Working With Color
Color Composition
Ground and Carried Colors
Placement and Color Change
Ground Subtraction
Reversing the Illusion: Two Colors as One
Influenced and Influencing Colors
Optical Mixes: Partitive Color
Spatial Effects of Colors
Color Illusions
Spreading Effect
Color and Area
Color Harmony
In Search of Beauty
A Brief History of Color Theory
Color Theory and Harmony
Color Harmony: From the Ground Up
Intervals and Harmony
Hue and Harmony
Value and Harmony
Saturation and Harmony
Major and Minor Themes
Some Harmonious Conclusions
On Beyond Harmony: Visual Impact
On Beyond Harmony: Dissonant Colors
The X(tra)-Factor: Surface and Harmony
Tools of the Trade
It's the Real Thing: Color in Product and Print
Artists' Media
Subtractive Mixing
Tinting Strength
Process Colors
The Medium of Light
The Medium of Light
Lost in Translation
The Screen Display
Monitors
Software: Color Display Modes
Printed Images
Standards and Supports
Distributed Screen Images
The Business of Color
Palettes
Color Cycles
Color Forecasting
Color Sampling
Traditional Colors
Color and Product Identity
Influences on Palettes
Glossary
Workbook
Bibliography
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×