John Deere Way Performance That Endures

Name: John Deere Way Performance That Endures
Price: 5.68 USD
Availability: InStock
ISBN: 9780471706441

ISBN-10: 0471706442

ISBN-13: 9780471706441

Edition: 2005

Authors: David Magee

List price: $35.00

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Description:

The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes-and how to achieve it-The John Deere Way is the only way.

Book details

List price: $35.00
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/25/2005
Binding: Hardcover
Pages: 256
Size: 4.63" wide x 9.76" long x 0.93" tall
Weight: 0.792
Language: English

David Magee is the author of "How Toyota Became #1"; "Turnaround: How Carlos Ghosn Rescued Nissan"; "The John Deere Way"; and "Ford Tough". His books have been reviewed in "The Wall Street Journal", "The Harvard Business Review", and "Newsweek."



Prologue


Introduction




Embrace the Culture



Quality Comes First



Create Change through Innovation



Always Maintain Integrity



Commitment Never Quits



Build a Business as Great as Your Products



Put the Brand to Work (and Protect It at All Costs)



All Relationships Must Be Win-Win



Grow on the Strength of Your Roots



Performance That Endures



John Deere Leadership



Key Dates in John Deere History



John Deere Green Bulletins



John Deere Strategy



John Deere's Business


Acknowledgments


Notes


Index