Sports Event Management and Marketing Playbook

ISBN-10: 0471460079
ISBN-13: 9780471460077
Edition: 2005
List price: $94.95 Buy it from $3.00
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Description: The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional  More...

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Book details

List price: $94.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/27/2004
Binding: Hardcover
Pages: 496
Size: 7.75" wide x 9.25" long x 1.00" tall
Weight: 2.288
Language: English

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage. Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features: "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations This book is part of The Wiley Event Management Series.

Foreword
Series Editor Foreword
Preface
Acknowledgments
Introduction
Play 1: Defining and Developing Objectives, Strategies, and Tactics
Play 2: Identifying Costs
Play 3: Identifying Revenue Streams
Play 4: Soliciting and Selecting Host Cities and Venues
Play 5: Starting the Clock on the Sports Event Planning Process
Play 6: Understanding the Sports Event-Sponsor Relationship
Play 7: Teaming with Sponsors
Play 8: Maximizing and Servicing the Media Partnership
Play 9: Activating the Sports Event Marketing Plan
Play 10: Engaging the Community
Play 11: Accommodating and Managing Guests
Play 12: Presenting Your Event
Play 13: Working with Broadcasters
Play 14: Managing for the Unexpected
Play 15: Reviewing the Game Tapes
Event Expense Budget Worksheet
Sample Host City Request for Proposal
Request for Proposal Evaluation Form
Facility Selection Survey Form
Sample Facility Event License Agreement
Sample Sports Event Sponsorship Deck
Sample Sponsorship Agreement
Sports Event Participant Release
Sample Sports Event Rundown
Glossary of Common Sports Event Management and Marketing Terms
Index

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