Sports Event Management and Marketing Playbook

Name: Sports Event Management and Marketing Playbook
Price: 9.57 USD
Availability: InStock
ISBN: 9780471460077

ISBN-10: 0471460079

ISBN-13: 9780471460077

Edition: 2005

Authors: Frank Supovitz, Joe Goldblatt

List price: $94.95

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Description:

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage. Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features: "Sideline Stories" presenting real-life examples of the development, management, and…

Book details

List price: $94.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/27/2004
Binding: Hardcover
Pages: 496
Size: 7.70" wide x 9.41" long x 1.52" tall
Weight: 2.288
Language: English



Foreword


Series Editor Foreword


Preface


Acknowledgments


Introduction


Play 1: Defining and Developing Objectives, Strategies, and Tactics


Play 2: Identifying Costs


Play 3: Identifying Revenue Streams


Play 4: Soliciting and Selecting Host Cities and Venues


Play 5: Starting the Clock on the Sports Event Planning Process


Play 6: Understanding the Sports Event-Sponsor Relationship


Play 7: Teaming with Sponsors


Play 8: Maximizing and Servicing the Media Partnership


Play 9: Activating the Sports Event Marketing Plan


Play 10: Engaging the Community


Play 11: Accommodating and Managing Guests


Play 12: Presenting Your Event


Play 13: Working with Broadcasters


Play 14: Managing for the Unexpected


Play 15: Reviewing the Game Tapes



Event Expense Budget Worksheet



Sample Host City Request for Proposal



Request for Proposal Evaluation Form



Facility Selection Survey Form



Sample Facility Event License Agreement



Sample Sports Event Sponsorship Deck



Sample Sponsorship Agreement



Sports Event Participant Release



Sample Sports Event Rundown



Glossary of Common Sports Event Management and Marketing Terms


Index