Event Marketing How to Successfully Promote Events, Festivals, Conventions, and Expositions

Name: Event Marketing How to Successfully Promote Events, Festivals, Conventions, and Expositions
Price: 4.91 USD
Availability: InStock
ISBN: 9780471401797

ISBN-10: 047140179X

ISBN-13: 9780471401797

Edition: 2002

Authors: Leonard H. Hoyle

List price: $71.95

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Description:

The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.

Book details

List price: $71.95
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/23/2002
Binding: Hardcover
Pages: 256
Size: 7.75" wide x 9.50" long x 0.75" tall
Weight: 1.430
Language: English



Foreword


Preface


Introduction to Event Marketing


Event Promotion, Advertising, and Public Relations


Electronic Event Marketing Strategies


Funding the Event Marketing Program


Marketing Association Meetings, Conferences, Events, and Expositions


Marketing Corporate Meetings, Products, Services, and Events


Marketing Festivals, Fairs, and Other Special Events


Trends in Event Marketing



Selling Summerville's Celebration to the Press



Resources


References


Index.