Strategic Market Management

ISBN-10: 0471309567
ISBN-13: 9780471309567
Edition: 4th 1995
Authors: David A. Aaker
List price: $44.95
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Book details

List price: $44.95
Edition: 4th
Copyright year: 1995
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/15/1994
Binding: Paperback
Pages: 400
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.188
Language: English

Introduction and Overview
Business Strategy: The Concept and Trends in Its Management
What is a Business Strategy?
Strategic Options
Strategic Market Management: A Historical Perspective
Strategic Market Management: Characteristics and Trends
Why Strategic Market Management?
Strategic Market Management: An Overview
External Analysis
Internal Analysis
Creating a Vision for the Business
Strategy Identification and Selection
Selecting among Strategic Alternatives
The Process
Strategic Analysis
External and Customer Analysis
External Analysis
The Scope of Customer Analysis
Segmentation
Customer Motivations
Unmet Needs
Competitor Analysis
Identifying Competitors--Customer-Based Approaches
Identifying Competitors--Strategic Groups
Potential Competitors
Competitor Analysis--Understanding Competitors
Competitor Strengths and Weaknesses
Obtaining Information on Competitors
Market/Submarket Analysis
Dimensions of a Market Analysis
Actual and Potential Market Size
Market and Submarket Growth
Market and Submarket Profitability Analysis
Cost Structure
Distribution Systems
Market Trends
Key Success Factors
Risks in High-Growth Markets
Environmental Analysis and Strategic Uncertainty
Dimensions of Environmental Analysis
Dealing with Strategic Uncertainty
Impact Analysis--Assessing the Impact of Strategic Uncertainties
Scenario Analysis
Internal Analysis
Financial Performance--Sales and Profitability
Performance Measurement--Beyond Profitability
Determinants of Strategic Options
From Analysis to Strategy
Business Portfolio Analysis
Case Challenges for Part II
The Energy Bar Industry
Competing against Wal-Mart
Alternative Business Strategies
Creating Advantage--Synergy and Vision versus Opportunism
The Sustainable Competitive Advantage
The Role of Synergy
Strategic Vision versus Strategic Opportunism
A Dynamic Vision
Strategic Options
Business Strategy Challenges
Strategic Options
The Quality Option
Strategic Options: Value, Focus, and Innovation
The Value Option
Focus
Innovation
Global Strategies
Motivations Underlying Global Strategies
Standardization versus Customization
Global Brand Management
Strategic Alliances
Strategic Positioning
The Role of the Strategic Position
Strategic Position Options
Developing and Selecting a Strategic Position
Case Challenges for Part III
Hobart Corporation
Xerox: the Early Days
Growth Strategies
Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea
Growth in Existing Product Markets
Product Development for the Existing Market
Market Development Using Existing Products
Vertical Integration Strategies
The Big Idea
Diversification
Related Diversification
The Mirage of Synergy
Unrelated Diversification
Entry Strategies
Strategies in Declining and Hostile Markets
Creating Growth in Declining Industries
Be the Profitable Survivor
Milk or Harvest
Divestment or Liquidation
Selecting the Right Strategy for the Declining Environment
Hostile Markets
Case Challenges for Part IV
Dove
Intel
Implementation
Organizational Issues
A Conceptual Framework
Structure
Systems
People
Culture
Obtaining Strategic Congruence
Organizing for Innovation
A Recap of Strategic Market Management
Case Challenges for Part V
Samsung Electronics
Planning Forms
Index

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