How to Build and Market Your Mental Health Practice

ISBN-10: 0471147605
ISBN-13: 9780471147602
Edition: 1999
Authors: Linda L. Lawless
List price: $78.00
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Description: Using a career development model, this book offers step-by-step guidance for clinicians on assessing the mental health marketplace and their own professional path and goals. It addresses the practicalities building and runing a mental health  More...

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Book details

List price: $78.00
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/23/1999
Binding: Paperback
Pages: 224
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.188
Language: English

Using a career development model, this book offers step-by-step guidance for clinicians on assessing the mental health marketplace and their own professional path and goals. It addresses the practicalities building and runing a mental health business (referrals, billing, record keeping, etc) and marketing clinical and consulting services within, and outside of, the managed care system.

Taking Stock of Where You Stand
Establishing a Practice
Analyzing Your Services: The Basket Maker's Story
Developing a Marketing Plan
Making the Most of Your Marketing Tools
Getting the Word Out: Publicity and Promotion
Managing to Care
Change, Innovation, and Maintenance of Success
Bibliography
Index

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