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Consultant's Manual A Complete Guide to Building a Successful Consulting Practice

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ISBN-10: 0471008796

ISBN-13: 9780471008798

Edition: 1990

Authors: Thomas L. Greenbaum

List price: $33.00
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Book details

List price: $33.00
Copyright year: 1990
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/31/1994
Binding: Paperback
Pages: 240
Size: 7.03" wide x 10.10" long x 0.61" tall
Weight: 0.968
Language: English

Planning
Marketing Your Consulting Service
Should You Enter the Consulting Business?
The Business Plan
Defining the Business
Developing a Company Identity
Planning Your Company's Finances
Implementation
Building Awareness of Your Business-Direct Methods
Building Awareness of Your Business-Indirect Methods
Developing a Brochure
Selling Your Consulting Services
The Consulting Proposal
Handling Objections
Service in a Consulting Business
The Ethics of the Consulting Business
Index