Disciplined Dreaming A Proven System to Drive Breakthrough Creativity

ISBN-10: 0470922222

ISBN-13: 9780470922224

Edition: 2011

Authors: Josh Linkner
List price: $21.99 Buy it from $3.00
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Description: 5-part process that will transform your organization-or your career-into a non-stop creativity juggernautWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studiesDisciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

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Book details

List price: $21.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/26/2011
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.968

Preface
Introduction
The Case for Creativity
Disciplined Dreaming: Your System for Creativity
Ask
Defining the Creativity Challenge
Driving Curiosity and Awareness
Prepare
Gaining the Keys to a Creative Mind and Culture
Preparing Your Environment to Promote Creative Passion
Discover
Discovering the Ways of Creativity
Ignite
Generating Creative Sparks
Igniting the Sparks of Creativity: The Eight Most Powerful Techniques
Launch
Bringing Your Ideas to Life: The Launch
Epilogue: The Power of One
The Top Six Creativity Myths (and Truths)
Additional Warm-Up Exercises to Jump-Start Creativity
Notes
Acknowledgments
About the Author
Index
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