Measure What Matters Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

Name: Measure What Matters Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Price: 5.68 USD
Availability: InStock
ISBN: 9780470920107

ISBN-10: 0470920106

ISBN-13: 9780470920107

Edition: 2011

Authors: Katie Delahaye Paine

List price: $21.99

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Description:

In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do…

Book details

List price: $21.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/5/2011
Binding: Hardcover
Pages: 272
Size: 6.20" wide x 9.10" long x 1.20" tall
Weight: 0.990
Language: English



Foreword


Preface



Not Your Father?s Ruler



Not Only Can Everything Be Measured, You Won?t Survive Without Good Metrics



How to Get Started



Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve



Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job



How to Measure What People Are Saying About You Online and Off



How to Measure Marketing, Public Relations and Advertising in a Social Media World



How to Use Numbers to Get Closer to Your Customers



Measuring the Impact of Events, Sponsorships, and Speaking Engagements



How to Measure Influencers and Thought Leadership



Measuring Relationships with Your Local Community



Measuring What Your Employees Think



Threats to Your Reputation: How to Measure Crises



Measuring Relationships with Sales People, Channel Partners, and Franchisees



Measurement for Non-Profits



Measure what Matters in Higher Education: How to Get an A in Measurement


Epilogue


Glossary


Appendix 1


Appendix 2


References