Measure What Matters Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

ISBN-10: 0470920106
ISBN-13: 9780470920107
Edition: 2011
List price: $22.99 Buy it from $8.51
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Description: In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful  More...

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Book details

List price: $22.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/5/2011
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.276
Language: English

In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and AllstateDon't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Foreword
Preface
Not Your Father?s Ruler
Not Only Can Everything Be Measured, You Won?t Survive Without Good Metrics
How to Get Started
Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve
Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job
How to Measure What People Are Saying About You Online and Off
How to Measure Marketing, Public Relations and Advertising in a Social Media World
How to Use Numbers to Get Closer to Your Customers
Measuring the Impact of Events, Sponsorships, and Speaking Engagements
How to Measure Influencers and Thought Leadership
Measuring Relationships with Your Local Community
Measuring What Your Employees Think
Threats to Your Reputation: How to Measure Crises
Measuring Relationships with Sales People, Channel Partners, and Franchisees
Measurement for Non-Profits
Measure what Matters in Higher Education: How to Get an A in Measurement
Epilogue
Glossary
Appendix 1
Appendix 2
References

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