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| Foreword | |
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| Introduction | |
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| What Does BA Mean? Information Systems-Not Technical Solutions | |
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| Purpose and Audience | |
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| Organization of Chapters | |
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| Why the Term Business Analytics? | |
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| The Business Analytics Model | |
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| Overview of the Business Analytics Model | |
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| Deployment of the BA Model | |
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| Conclusions | |
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| Business Analytics at the Strategic Level | |
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| Link Between Strategy and the Deployment of BA | |
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| Strategy and BA: Four Scenarios | |
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| Which Information Do We Prioritize? | |
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| Summary | |
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| Development and Deployment of Information at the Functional Level | |
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| Case Study: A Trip to the summerhouse | |
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| Establishing Business Processes with the Rockart Model | |
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| Example: Establishing New Business Processes with the Rockart Model | |
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| Optimizing Existing Business Processes | |
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| Example: Deploying Performance Management to Optimize Existing Processes | |
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| Which Process Should You Start with? | |
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| A Catalogue of Ideas with KPIs for the Company's Different Functions | |
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| Summary | |
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| Business Analytics at the Analytical Level | |
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| Data, Information, and Knowledge | |
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| Analyst's Role in the BA Model | |
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| Three Requirements the Analyst Must Meet | |
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| Required Competencies for the Analyst | |
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| Hypothesis-Driven Methods | |
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| Data Mining with Target Variables | |
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| Explorative Methods | |
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| Business Requirements | |
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| Summary | |
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| Business Analytics at the Data Warehouse Level | |
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| Why a Data Warehouse? | |
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| Architecture and Processes in a Data Warehouse | |
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| Tips and Techniques in Data Warehousing | |
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| Summary | |
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| The Company's Collection of Source Data | |
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| What Are Source Systems, and What Can They Be Used for? | |
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| Which Information Is Best to Use for Which Task? | |
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| When There is More Than One Way to Get the Job Done | |
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| When the Quality of Source Data Fails | |
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| Summary | |
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| Structuring of a Business Intelligence Competency Center | |
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| What Is a Business Intelligence Competency Center? | |
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| Why Set Up a Business Intelligence Competency Center? | |
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| Tasks and Competencies | |
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| Centralized or Decentralized Organization | |
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| When Should a BICC Be Established? | |
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| Summary | |
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| Assessment and Prioritization of BA Projects | |
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| Is it a Strategic Project or Not? | |
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| Uncovering the Value Creation of the Project | |
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| When Projects Run Over Several Years | |
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| When the Uncertainty Is Too Big | |
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| Projects as Part of the Bigger Picture | |
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| Summary | |
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| Business Analytics in the Future | |
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| Index | |