Data Warehousing The Route to Mass Communication

Name: Data Warehousing The Route to Mass Communication
Availability: OutOfStock
ISBN: 9780470865958

ISBN-10: 0470865954

ISBN-13: 9780470865958

Edition: 1996

Authors: Sean Kelly

List price: $75.00

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Description:

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

Book details

List price: $75.00
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/21/2000
Pages: 224
Size: 5.94" wide x 9.02" long x 0.39" tall
Weight: 0.748
Language: English

Sean Kelly left teaching to edit The National Lampoon. He writes for children's television (Noddy and Friends) and is the co-author of several books, including Saints Preserve Us! Who in Hell ..., How to Be Irish, and Boom Baby Moon. He lives in Brooklyn.



Information Enterprises: The Early Innovators


The Case for Utilising Corporate Data: The Basis for Strategy


The History of Decision Support Systems: A Record of Failure


Defining the Business Requirements: Building an 'Enterprise Model'


Mass Customisation of Products and Services-The Future Trend


Aligning the Data Warehouse with Organisational Culture-A Key Concern


Managing a Pan-Corporate Project-A Planning and Sponsorship Model


Justifying a Corporate Data Warehouse-The Business Case


Building the Corporate Data Warehouse-An Architectural Model


Choosing the Right Platform-The Technology Options


The Future-Threats and Opportunities


References


Index