American Wheels, Chinese Roads The Story of General Motors in China

ISBN-10: 0470828617
ISBN-13: 9780470828618
Edition: 2011
List price: $19.99 Buy it from $3.00
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Description: The automotive industry in China is a very good metaphor for China's rise onto the global scene. That is because Chinese laws require foreigner carmakers to form joint ventures with Chinese companies to produce and sell cars. GM's strategies and  More...

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Book details

List price: $19.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 7/26/2011
Binding: Hardcover
Pages: 240
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 1.254
Language: English

The automotive industry in China is a very good metaphor for China's rise onto the global scene. That is because Chinese laws require foreigner carmakers to form joint ventures with Chinese companies to produce and sell cars. GM's strategies and tactics in China together with the interactions with its partner, SAIC, give executives in every industry excellent illustrations of what works and what is less effective in China.

Acknowledgments
Introduction
Rules of the Chinese Road
Scaling New Heights
Many Detroits
Getting a Foothold-In Quicksand
The Back Door
The Hook
A Reality Show
Pole Position, Yellow Flags
The Kit Price
Putting Shanghai First
Signing the Deal
Two Sons
Negotiating the Obstacle Course
The Launch
Fiefdoms
Paper Cups
The Chery Surprise
Porsches and Sweet Potatoes
Getting Their Arms Around China
Quick Acceleration, Then a Tight Corner
The Best and Worst of Times
Miniature Vehicles
A Chill Wind
The Favor
The End of the Beginning
A Memory Palace
The Great Tide
Electric Cars and Elevators
Conclusion: The End of the Beginning
Index

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