American Wheels, Chinese Roads The Story of General Motors in China

Name: American Wheels, Chinese Roads The Story of General Motors in China
Price: 20.4 USD
Availability: InStock
ISBN: 9780470828618

ISBN-10: 0470828617

ISBN-13: 9780470828618

Edition: 2011

Authors: Michael J. Dunne, Michael J. Dunne

List price: $26.99

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Description:

The automotive industry in China is a very good metaphor for China's rise onto the global scene. That is because Chinese laws require foreigner carmakers to form joint ventures with Chinese companies to produce and sell cars. GM's strategies and tactics in China together with the interactions with its partner, SAIC, give executives in every industry excellent illustrations of what works and what is less effective in China.

Book details

List price: $26.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 7/26/2011
Binding: Hardcover
Pages: 227
Size: 6.20" wide x 9.10" long x 0.90" tall
Weight: 1.034
Language: English



Acknowledgments


Introduction



Rules of the Chinese Road



Scaling New Heights



Many Detroits



Getting a Foothold-In Quicksand



The Back Door



The Hook



A Reality Show



Pole Position, Yellow Flags



The Kit Price



Putting Shanghai First



Signing the Deal



Two Sons



Negotiating the Obstacle Course



The Launch



Fiefdoms



Paper Cups



The Chery Surprise



Porsches and Sweet Potatoes



Getting Their Arms Around China



Quick Acceleration, Then a Tight Corner



The Best and Worst of Times



Miniature Vehicles



A Chill Wind



The Favor



The End of the Beginning



A Memory Palace



The Great Tide



Electric Cars and Elevators


Conclusion: The End of the Beginning


Index