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Tourism Management

ISBN-10: 047080954X
ISBN-13: 9780470809549
Edition: 3rd 2006 (Revised)
List price: $74.95
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Description: Tourism Management, Third Edition, builds upon the strength of the previous editions by introducing students to the complexities of the tourism system. The third edition has been updated with recent industry and research developments and retains the  More...

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Book details

List price: $74.95
Edition: 3rd
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/2/2007
Binding: Paperback
Pages: 504
Size: 7.50" wide x 9.75" long x 1.25" tall
Weight: 1.980
Language: English

Tourism Management, Third Edition, builds upon the strength of the previous editions by introducing students to the complexities of the tourism system. The third edition has been updated with recent industry and research developments and retains the thoroughness of content and application that had been established in the previous editions. A theme of this edition is looking at the challenges of tourism in a time of regional and international uncertainties and complexities as a consequence of terrorism and security threats, health issues such as SARS, natural events like the Boxing Day Tsunami and the changing geo-political landscape.

Patricia M. Sias is Professor of Communication in the Edward R. Murrow College of Communication at Washington State University. Her research centers on workplace relationships. She has published articles in and served on the editorial boards of a variety of academic journals including Communication Monographs, Human Communication Research, Management Communication Quarterly, Western Journal of Communication, Communication Quarterly, and Journal of Applied Communication Research. She served as Secretary and Chair of the Organizational Communication Division of the National Communication Association. She has won numerous awards for her research including the W. Charles Redding Outstanding Dissertation in Organizational Communication Award from the International Communication Association, several Top Paper awards from the National Communication Association, and the Distinguished Faculty Achievement Award from the Washington State University College of Liberal Arts.

Preface
Acknowledgements
Introduction to tourism management
Introduction
The phenomenon of tourism
Definition of tourism
The importance of tourism
Tourism as an academic field of study
Obstacles to development
Indications of development
A sequence of tourism platforms
Universities and community colleges
Characteristics, outline and structure
Characteristics
Chapter outline
Chapter structure
Chapter review
Summary of key terms
Questions
Exercises
Further reading
The tourism system
Introduction
A systems approach to tourism
The basic whole tourism system
The tourist
Spatial component
Temporal component
Travel purpose
Major tourist categories
Data problems
Origin region
Origin community
Origin government
Transit region
Management implications of transit regions
Effects of technology
Destination region
Destination communities
Destination governments
The tourism industry
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
The evolution and growth of tourism
Introduction
Premodern tourism
Mesopotamia, Egypt and the Indus Valley
Ancient Greece and Rome
The Dark Ages and Middle Ages
Early modern tourism (1500-1950)
The Grand Tour
Spa resorts
Seaside resorts
Thomas Cook
The post-Cook period (1880-1950)
Contemporary tourism (1950 onwards)
The world's biggest industry?
Factors associated with increased tourism demand
Economic factors
Social factors
Demographic factors
Technological factors
Political factors
Australian tourism participation
Future growth prospects
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Destinations
Introduction
Global destination patterns: MDCs and LDCs
Tourism market share and growth
Reasons for the emergence of the LDCs as destinations
Pull factors influencing a destination
Geographical proximity to markets
Accessibility to markets
Availability of attractions
Cultural links
Availability of services
Affordability
Peace, stability and safety
Positive market image
Pro-tourism policies
Regional destination patterns
Europe
The Americas
Asia-Pacific
Africa
The Middle East
Australia
Internal destination patterns
The Australian pattern
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
The tourism product
Introduction
Tourist attractions
Natural sites
Natural events
Cultural sites
Cultural events
Attraction attributes
The tourism industry
Travel agencies
Transportation
Accommodation
Tour operators
Merchandise
Industry structure
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Tourist markets
Introduction
Tourist market trends
The democratisation of travel
The emergence of simple market segmentation and multilevel segmentation
Niche markets and 'markets of one'
The destination selection process
Multiple decision makers
Tourist market segmentation
Geographic segmentation
Sociodemographic segmentation
Psychographic segmentation
Behavioural segmentation
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Tourism marketing
Introduction
The nature of marketing
Definition of marketing
Services marketing
Intangibility
Inseparability
Variability
Perishability
Managing supply and demand
Daily variations in demand
Weekly variations in demand
Seasonal variations in demand
Long-term variations in demand
Supply/demand matching strategies
Market failure
Government tourism organisations
Strategic tourism marketing
SWOT analysis and objectives
Objectives
Control/evaluation
Marketing mix
Place
Product
People
Price
Packaging
Programming
Promotion
Partnerships
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Economic impacts of tourism
Introduction
Economic benefits
Direct revenue
Indirect revenue
Economic integration and diversification
Employment (direct and indirect)
Regional development
Formal and informal sectors
Economic costs
Direct financial costs
Indirect financial costs
Fluctuations in intake
Competition with other sectors
Employment problems
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Sociocultural and environmental impacts of tourism
Introduction
Sociocultural benefits
Promotion of cross-cultural understanding
Incentive to preserve culture and heritage
Promoting social wellbeing and stability
Sociocultural costs
Commodification
The demonstration effect revisited
The relationship between tourism and crime
Factors contributing to the increased likelihood of sociocultural costs
The irridex
Environmental benefits
Environmental costs
Environmental impact sequence
'Permanent' environmental restructuring
Generation of waste residuals
Tourist activities
Indirect and induced activities
Management implications of sociocultural and environmental impacts
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Destination development
Introduction
Destination lifecycle
The Butler sequence
Critique of the Butler sequence
Factors that change the destination lifecycle
Internal-intentional actions
External-unintentional actions
Internal-unintentional actions
External-intentional actions
National tourism development
Spatial diffusion
Effects of hierarchical diffusion
Effects of contagious diffusion
Model of national tourism development
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Sustainable tourism
Introduction
A paradigm shift?
Dominant Western environmental paradigm
Contradictions in the dominant Western environmental paradigm
Towards a green paradigm?
Sustainable tourism
Indicators
Sustainability and mass tourism
Reasons for adoption
Practices
Quality control
Sustainability and small-scale tourism
Alternative tourism
Manifestations
Critique of alternative tourism
Ecotourism
Soft and hard ecotourism
Magnitude
Location
Destination sustainability
Extending the Butler sequence
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Tourism research
Introduction
Types of research
Basic research
Applied research
Cross-sectional research
Longitudinal research
Qualitative research
Quantitative research
Primary research
Secondary research
The research process
Problem recognition
Question formulation
Identification of research methodology or methods
Data collection
Data analysis
Data presentation
Data interpretation
Chapter review
Summary of key terms
Questions
Exercises
Further reading
Case study
Selected international and Australian tourism organisations
Refereed English language tourism journals (2005)
Inbound and outbound tourism data
References
Glossary
Index

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