Trust Agents Using the Web to Build Influence, Improve Reputation, and Earn Trust

ISBN-10: 0470743085
ISBN-13: 9780470743089
Edition: 2009
List price: $16.99
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Description: This book is your guide to a new form of power broker--web natives who trade in trust, reputation, and relationships using tools you may never even have heard of. You will learn what you need to look for in such an agent for your business or how to  More...

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Book details

List price: $16.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 9/11/2009
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.408
Language: English

This book is your guide to a new form of power broker--web natives who trade in trust, reputation, and relationships using tools you may never even have heard of. You will learn what you need to look for in such an agent for your business or how to become one yourself. Trust Agents is your guide to the deep end of meaningful relationships on the web.The book explores how business people can use the Web's new social software tools to build awareness, influence, reputation, and eventually authority. It focuses on methods of building trust and wielding influence, and how these efforts impact business processes and goals. Part career advice, part communications management, and part technology know-how, Trust Agents aims to deliver high level theory, actionable next steps, and stories and case studies to bolster the opinions and experiences of the authors.

Acknowledgments
Introduction: Hey, I Know You. Have We Met?
Trust, Social Capital, and Media
Make Your Own Game
One of Us
Archimedes Principle
Agent Zero
Human Artist
Build an Army
The Trust Agent
Index

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