Responsible Business Reimagining Sustainability and Success

ISBN-10: 0470648686
ISBN-13: 9780470648681
Edition: 2011
List price: $30.99 Buy it from $12.38
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Description: From innovation to shareholder development, this groundbreaking book offers guidelines for becoming a responsible corporationStrategic Corporate Responsibility shows how to implement a systemic and integrative approach for bringing Corporate  More...

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Book details

List price: $30.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/15/2011
Binding: Hardcover
Pages: 368
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.232
Language: English

From innovation to shareholder development, this groundbreaking book offers guidelines for becoming a responsible corporationStrategic Corporate Responsibility shows how to implement a systemic and integrative approach for bringing Corporate Responsibility (CR) into the organization as a whole, embedding CR thinking into the entire business. The book offers a strategic model that fills the need to create corporate citizens working on the regeneration of societal and planetary health while growing a healthier business. It provides a framework for building a consciousness infrastructure throughout an organization and applying a living systems view to the business and its stakeholders. Outlines the core principles of corporation responsibility and offers a framework for implementation of a CR program Shows how to engage all stakeholders in enhancing a company's ability to manage itself responsibly Includes real business examples and from a variety of companies-global and local, consumer and retail as well as extractive manufacturingThe book demonstrates, through illustrative examples, how to makes CR integral to all aspects of the business as an engine for innovation as well as renewed spirit and purposefulness.

A Foreword from the Boardroom
A Foreword from Academia
Acknowledgments
Prologue: A New Business Mind
Procter & Gamble (P&G): Responsibility Prototype
P&G's Guiding Principles
Bringing It Home
Introduction: The Responsible Business
New Problem, Old Mind
Evolve Corporate Responsibility by Evolving Business Responsibility
Three Forks in the Road to Responsibility
A Framework for the Responsible Business
From Add-on Responsibility to Full-on Responsibility
About This Book
About the Author
The Responsible Business: Reimagining Businesses of the Future
Stories from Three Continents
Herban Feast: Caring for Customers
Kingsford: Creating Collaboratively
Colgate, South Africa: Localizing Identity and Destiny
Seventh Generation: Regenerating Planetary Systems
E. I. DuPont: Engaging Shareholder Value
Panning for Gold
Conclusions
Stakeholders as Systemic Collaborators
The Meaning of Stakeholder
Stand in the Stakeholder's Shoes
Stakeholders Affect Responsibility
Five Key Stakeholders and Their Stakes
Conclusions
Geometry of the Responsible Business
Systemic Stakeholder Framework
The Logic of the Pentad
Integrate Stakeholder Initiatives
Conclusions
Be Value-Adding, Not Value-Added
Value-Added Is Not Value-Adding
Energize Caring Through Value-Adding Processes
Five Stakeholder Imperatives
Conclusions
Making the Responsible Business Pentad Work
Revolutionizing Business Models: Red Hat
From Commodity to Nondisplaceability: Kingsford
Deeply Connect to Your Customer: Herban Feast
Mission-Driven Meets Future-Proof: Seventh Generation
Change the World by Changing the Business: Colgate, South Africa
Conclusions
Making It Work: The Map to the Territory
Teaching an Organization to Star
Retrofit an Existing Business
Reverse Phases for a Start-up Responsible Business
Conclusions
Nonhierarchical Decision Making
Hierarchical Management Is Irresponsible
Self-Organizing Decision Making Is Responsible
Four Self-Organizing Capabilities
Conclusions
Irresponsibility Happens: Reframing How Change Works
Responsibility Running Backward
Running Faster in the Wrong Direction
A 360-Degree Business Perspective
Make Something for Someone
From Backward to Forward Spin
Conclusions
Our Own Worst Enemies: Turning People Around
Brain Works
Three-Brained Decision Making
Triad of Mental Frames
Familiarity Is the Enemy of Creativity
Incentives Narrow the Mind
Narrower Frames of Reference Cause the Pentad to Spin Backward
Leading from the Purposeful Mental Frame
Personal Development and Critical Thinking Skills
Conclusions
Cautionary Tales: Design for Prevention and Cure
Six Common Hazards
An Ounce of Prevention
Conclusions
The Big Picture of Responsibility
A Responsible View of Capital
Stakeholder Return on Investment (ROI)
Conclusions
Assessing Responsibility
Systemic Responsibility Indicators
Conclusions
The Future of Responsibility
Getting from Here to There
Alternative Business Approaches
Responsible Investing Within the Current Legal Framework
Conclusions
Epilogue: Developing Capability for Responsibility
Three Capabilities Underlying Responsibility
A Final Reflection
Notes
Index

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