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Typographic Design - Form and Communication

ISBN-10: 047064821X
ISBN-13: 9780470648216
Edition: 5th 2012
List price: $42.50
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Description: Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many  More...

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Book details

List price: $42.50
Edition: 5th
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 12/2/2011
Binding: Paperback
Pages: 368
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.750
Language: English

Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology.

Educated at the University of Utah and the University of Illinois at Champaign/Urbana, Rob Carter conducts research in computer-assisted design and teaches typography, graphic design, and computer graphics at Virginia Commonwealth University in Virginia. With the help of authors Ben Day and Philip Meggs, Carter wrote the book Typographic Design: Form and Communication, a richly illustrated source of information and ideas. Carter has also written the books Working with Computer Type: Color & Type, Experimental Typography; and Working with Computer Type 2: Logo Types, Stationery Systems, Visual Identity. Carter's graphic designs have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club.

Introduction
The Evolution of Typography
From the origins of writing to Gutenberg's invention of movable type
Typography from Gutenberg to the nineteenth century
The nineteenth century and the Industrial Revolution
Typography in the twentieth century
A new century and millennium begin
The Anatomy of Typography
Letterforms analyzed
The typographic font
Historical classification of typefaces
Typographic measurement
The type family
Syntax and Communication
Typographic syntax
Typographic space
Visual hierarchy
ABA form
Legibility
Distinguishing characteristics of letters
The nature of words
Capital and lowercase letters
Interletter and interword spacing
Type size, line length, and interline spacing
Weight
Character width
Italics
Legibility and color
Justified and unjustified typography
Paragraphs and indentions
Legibility and electronic page design
Typographic details
The Typographic Grid
Background
Structure and space
Proportion
Single column grids
Multi-column grids
Modular grids
Improvisational structures
The Typographic Message
A multidimensional language
Verbal/visual equations
Function and expression
Typographic Technology
Hand composition
Linotype
Monotype
Ludlow
Phototypesetting
Digital typesetting
Electronic page design
Typography on Screen
Rendering type on screen
Selecting typefaces
Legibility factors for on-screen typography
Programming for Web design
Structuring Web pages
Case studies in Web design
Case Studies in Typographic Design
Integrating type and image in poster design
The U.S. National Park Service Unigrid System
Book design: VAS: An Opera in Flatland
Typographic film titles
Buenos Aires Underground (Subte)
Information design: Metropolitan World Atlas
A typographic program for the 17th Street Farmers' Market
Typographic Design Education
Generation of a typographic sign from a gestural mark
Letter/digit configurations
Urban letterform studies
Inventing sign systems
Letterform analysis
Flowering typography
Sequential typographic forms in space
Visual organization and grid structures
Introduction to systems design
Designing with a single letter
Typography and image transformations
Experimental compositions with found typography
Syntactic explorations using onomatopoeic terms
Type chronology booklet
Expressive typography: form amplifies message
Computer improvisation and manipulation
Observing systems in our surroundings
Interpretive typography: exploring legibility and impact
Symphony poster series
Information design: changing typographic parameters
Typographic cubes
Calendar typography
Unity of form and communication
Typeface history posters
Visual identity program
Type in Motion
Blending Latin and non-Latin typographic forms
Type and image in the third dimension
Comparative relationships: type and image
Directional poster: from your house to the university
Graphic-design history posters and booklet
Animated Web site flash pages
Typezine: my favorite typeface
Type history posters
Typeface design: mind/machine
Experimental typographic system
Banknote design
Type as metaphor
Form and counterform, scale and proportion: "Ne var, ne yok?"
Typographic Design Process
A traditional model
Processing typographic form and ideas
Typographic process case studies
Experimental typographic transformation
Now Projector: Design as Projection
Typographic book covers
Type Specimens
Old Style
Adobe Garamond
Adobe Minion Display Regular
Additional Old Style fonts
Sans serif
Univers
270 Meta Normal
Futura Book
Additional Sans Serif fonts
Transitional
Baskerville Regular
Georgia
Additional Transitional fonts
Modern
Bauer Bodoni Regular
Additional Modern fonts
Egyptian
Serifa Roman
Archer
Additional Egyptian fonts
Selected Decorative fonts
A chronology of typeface designs
Glossary
Bibliography
Picture Credits
Index

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