Social Media Marketing The Next Generation of Business Engagement

ISBN-10: 0470634030
ISBN-13: 9780470634035
Edition: 2010
List price: $19.99 Buy it from $2.24
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Description: How to implement winning social media marketing programs to improve products, services, and profitsA July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and  More...

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Book details

List price: $19.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/8/2010
Binding: Paperback
Pages: 408
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.650
Language: English

How to implement winning social media marketing programs to improve products, services, and profitsA July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by a social media marketing expert, Social Media Marketing: The Next Generation of Business Engagement shows marketers how to create a winning social media presence, and is the first book to then focus on what to do with the lessons learned and information gleaned from social media marketing efforts. Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social mediasphere Discusses conversation-monitoring tools and platforms to improve business, as well as the metrics required to prove the success of social media efforts Other titles by Evans: Social Media Marketing: An Hour a Day, by WileySocial media has taken the Internet by storm and has become a central component of most marketing plans. Social Media Marketing is the perfect book for marketers, advertisers, or anyone looking to better understand how to use social web technologies and platforms to engage customers.

Rick Levineis the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems’ Java Software group.Christopher Lockeblogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searlsis Senior Editor ofLinux Journal, and a fellow at Harvard’s Berkman Center for Internet & Society.David Weinbergeris a fellow at Harvard’s Berkman Center and author ofEverything Is Miscellaneous.Jake McKeeis the principal and chief Ant Wrangler at Ant’s Eye View, and he was previously global community relations specialist for the LEGO Company.JP Rangaswamiis chief information officer of British Telecom’s global IT services business.Dan Gillmoris the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

Social Business Fundamentals
Social Media and Customer Engagement
The New Role of the Customer
Build a Social Business
The Social Business Ecosystem
Run a Social Business
Social Technology and Business Decisions
Social Analytics, Metrics, and Measurement
Five Essential Tips
Social Business Building Blocks
Engagement on the Social Web
Social CRM
Social Objects
The Social Graph
Social Applications

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