Leading the Fundraising Charge The Role of the Nonprofit Executive

ISBN-10: 0470621982
ISBN-13: 9780470621981
Edition: 2013
List price: $35.99
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organizationIn today's donor-focused environment, the executive director has a greater responsibility to play an active, informed,  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $35.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 3/12/2013
Binding: Hardcover
Pages: 262
Size: 7.25" wide x 10.25" long x 1.25" tall
Weight: 1.716

Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organizationIn today's donor-focused environment, the executive director has a greater responsibility to play an active, informed, and influential role in creating an environment that is conducive to optimal philanthropy. Leading the Fundraising Charge addresses the challenges and issues that executives face when leading a nonprofit organization that is dependent on philanthropic support.. Offers nonprofit directors and executives the tools they need to help their organizations survive and thrive in any economic scenario Provides a perspective that is unique to the nonprofit executive's position Helps every executive director to evaluate and prioritize the best fund development strategiesAt no other time in the history of organized philanthropy has fundraising been more critical, complex, and challenging. Thorough and focused, Leading the Fundraising Charge equips you with the guidance you need to lead your nonprofit effectively.

Preface
Leadership Concepts Essence, Enigma, Energy, and Effect
Introduction
Essence of Personal Leadership
Necessary Elements and Ingredients
Self-Awareness
Perspective of Strengths and Weaknesses
Sense of Reality
See Through Objective Lenses
Courage to Change
Create Ideas and Take Risks
Compassion and Passion
Persistence to Make Things Right
Ethical Conscience
Pursuit of Fairness, Integrity, and Honor
Enigma of Positional Leadership
Pressures of Being at the Top
Vision
Dream is Meaningful and Achievable
Values
Mandate for Organizational Success
Principles
Assumptions Guide Decision Making
Partnerships
Teamwork that Fits the Situation
Relationships
Perceptiveness of Boundaries and Obligations
Energy of Fundraising Leadership
Differences Between Good and Bad
Positive Energy
Energy that Inspires and Stimulates
Negative Energy
Energy that Deters and Contaminates
Effect of Organizational Stages
Various Stages Will Alter Strategy
Infancy
Vision and Values Create Impetus
Adolescence
Infrastructure Demands Are Paramount
Early Maturity
Expertise and Expansion Are Evident
Seniority
Transformation Needed for Sustainability
Summary
References
Philanthropy Concepts Principles, Motivations, IMPACT, and Culture
Introduction
Principles of Organized Philanthropy
Spiritual and Democratic Ideology
Tradition
Way of Life that Advances Communities
Spirit
Can-Do Approach of Generosity and Gratitude
Sector
Designated for Inspiration, Ideas, and Ideals
Process
Connecting Donors and Recipients
Motivations of Personal Philanthropy
Discovery of Complexity and Complications
Demographics
Conditions that Predict Probability
Psychographics
Values and Attitudes that Predict Inclination
Impact of Community Philanthropy
Measurable Economic and Social Benefits
Social
Engagement of People in Community Building
Financial
Monetary Impact to the Global Economy
Culture of Organizational Philanthropy
Foundation for Successful Fundraising
Attitude
Perception Influences Opinions
Advocacy
Communications Shape Cultures
Action
Aligning Cultural Ideas and Ideals
Summary
References
Development Concepts Profession, Professionals, Program, and Plan
Introduction
Profession of Fund Development
From Begging, to Selling, to Marketing
Pioneers (1641 to 1904)
Moral Imperative to Collect Contributions
Campaigners (1905 to 1960)
Consultants Who Codified Campaign Theory
Technocrats and Innovators (1960 to 1990)
Merged a Calling Into a Career
Reflectors and Correctors (1990 to 2005)
Shifted to a Donor-Focused Culture
Responders (2005 and Beyond)
Faced Expansion, Retraction, and Globalization
Professionals in Fund Development
Characteristics, Credentials, and Compensation
Characteristics
Expertise, Competencies, and Conscience
Credentials
Education, Experience, and Certification
Compensation
Equitable and Competitive Salaries
Job Description
Roles, Responsibilities, and Expectations
Program for Fund Development
An Integrated Seemless System
Strategies
An Integrated Development Program
Resources
Adequate Infrastructure and Systems
Teamwork
Key to Unleashing Energy and Talent
Plan for Fund Development Program
Articulation of Metrics and Methods
Components of the Plan
The Individual Parts, Assembled, and Linked
Evaluation of Plan
Measures to Reduce Risk and Increase Effectiveness
Summary
References
Relationship Concepts Social Exchange, Alignment, Cultivation, and Management
Introduction
Social Exchange in Relationships
Move From Transactions to Transformations
Marketing
Social Exchange Based on Shared Values
Motivations
Evaluation of Constituency Profile
Constituents
Focus on High Potential Prospects
Alignment of Relationships
Constituency Analysis Uncovers Patterns
Research
Identify Donors with Linkage and Interests
Segmentation
Organize Similar Donors Into Groups
Targeting
Rate, Rank, and Match Donors with Cases
Cultivation in Relationships
Strategies To Build Long-Term Relationships
Donor Pyramid
Donor Movement and Monetary Distribution
Cultivation Cycle
Process to Engage Donors Toward Mission Affinity
Moves Management
Relationship System Involving Multiple Contacts
Management of Relationships
Techniques To Expand the Donor Base
Acquisition
Identify and Invite Donors to Give
Renewal
Encourage Donors to Repeat Behavior
Upgrade
Building Donor Loyalty and Attachment
Over-Above
The Final Step in Donor Management
Summary
References
Solicitation Concepts Case, Campaigns, Communications, and Goals
Introduction
Case to Solict Gifts
Critical Elements of a Case for Support
Mission
Relevance and Achievability of Vision
Leadership
Marketplace Position in the Community
Stability
Structurally Sound and Financially Responsible
Readiness
Institutional Assessment of Worthiness
Case for Support
Compelling, Urgent, and Realistic Goal
Campaigns to Solicit Gifts
Integration of Fundraising Methods
Annual
Program for Repeat, Loyal Giving
Major
Program for Inspired, Impactful Gifts
Capital
Program for Mega, Named Donors
Legacy
Program for Donors' Last Gifts
Communications to Solicit Gifts
Motivational Elicitors to Generate a Response
Donor Focused
Creation of a Social Exchange
Methods
Solicitation Effectiveness and Efficiency
Stewardship
Accountability for Donors and Dollars
Goals to Solicit Gift
Budgetary Approach to Match Needs and Interests
Summary
References
About the Author
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×