If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity

Name: If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity
Price: 3.43 USD
Availability: InStock
ISBN: 9780470563632

ISBN-10: 047056363X

ISBN-13: 9780470563632

Edition: 2010

Authors: Rob Adams

List price: $18.99

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Description:

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to…

Book details

List price: $18.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 4/28/2010
Binding: Hardcover
Pages: 224
Size: 6.30" wide x 9.30" long x 0.85" tall
Weight: 0.880



Introduction


Market Validation: Why Ready, Aim, Fire Beats Ready, Fire, Fire, Fire, Aim



Ready-Could This Idea Fly?



Ready: The Overview



Domain Knowledge: Where Did You Get Your Idea?



The Market: How Big Is It, and How Fast Is It Growing?



Lifecycles and Trends: How Are These Affecting Your Market?



Your Competitors: What Are They Doing?



The Experts: What Do They Say?



The Ready Checklist



Aim-What Do Your Future Customers Think?



Aim: The Overview



Research: Learning What You Really Need to Know



Interviews: Getting to the Market Pain



Who Are You After? Finding Your Target Audience



Turning Data into Results: How to Practically Apply All That You've Learned



Outside Help: Using Research Professionals



Countdown: Preparing the Market for Your Product



The Aim Checklist



Fire-Blasting into the Market



Fire: The Overview



Sales and Marketing: Budget for It



The Details: Write Product Specs and Schedules



Fast to Market: Get a Market-Oriented Product Out Quickly



Early Customers: Recruit Design Partners and Advisory Boards



Showtime: Launch, Market, and Sell the Product



The Fire Checklist


About the Author


Index