Networked Nonprofit Connecting with Social Media to Drive Change

ISBN-10: 0470547979
ISBN-13: 9780470547977
Edition: 2010
List price: $27.99 Buy it from $17.66
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Description: This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and  More...

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Book details

List price: $27.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 7/16/2010
Binding: Paperback
Pages: 224
Size: 6.75" wide x 8.75" long x 0.50" tall
Weight: 1.056
Language: English

This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.

Figures and Tables
Foreword
Preface
Acknowledgments
The Authors
Introducing Networked Nonprofits
Nonprofit Challenges and Trends
How to Become a Networked Nonprofit
Understanding Social Networks
Creating a Social Culture
Listening, Engaging, and Building Relationships
Building Trust Through Transparency
Making Nonprofit Organizations Simpler
What to Do as Networked Nonprofit
Working with Crowds
Learning Loops
From Friending to Funding
Governing Through Networks
Conclusion
Notes
Glossary
Resources
Index

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