Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison

ISBN-10: 0470496355
ISBN-13: 9780470496350
Edition: 2nd 2009
Authors: Joe Calloway
List price: $13.99 Buy it from $3.00
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Description: Becoming a Category of One teaches how extraordinary companies do what they do so well, and how to obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is  More...

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Book details

List price: $13.99
Edition: 2nd
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 9/11/2009
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 0.726
Language: English

Becoming a Category of One teaches how extraordinary companies do what they do so well, and how to obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop.For the second edition, Joe will update many cultural references, and case studies and anecdotes will be added or at least revised. The most significant change will be replacing the original last chapter, "The Heart of a Category of One Performer," with a new chapter, "Sustaining Category of One Status." This chapter will focus on companies that have been market leaders for a long period of time (i.e. Southwest Airlines, American Girl Stores, Ritz-Carlton Hotels, etc.) Joe will also trim some existing chapters to make room for an entirely new chapter, "Consistency of Performance is the New Wow Factor."

JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in business-from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and American Express. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. He owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess. He is also the author of Becoming a Category of One, from Wiley.

Preface
We Just Decided to Go
The Power of a Cause
Success Means You Know What Usedto Work
The Commodity Trap
Your Brand Is Everything
The Three Rules
The New Customer Reality
Tiebreakers
The Heart of a Category of One Performer
The Future of Category of One
Index
About the Author

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