Portable MBA in Entrepreneurship

ISBN-10: 0470481315

ISBN-13: 9780470481318

Edition: 4th 2010

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Description:

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurshipFor years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schoolsWhether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
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Book details

List price: $27.99
Edition: 4th
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 1/12/2010
Binding: Hardcover
Pages: 504
Size: 7.25" wide x 10.50" long x 1.75" tall
Weight: 2.618
Language: English

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship
Preface to the Fourth Edition
About the Contributors
The Entrepreneurial Process
Idea Generation
Opportunity Recognition, Shaping, and Reshaping
Entrepreneurial Marketing
Business Planning
Building Your Pro Forma Financial Statements
Equity Financing: Informal Investment, Venture Capital, and Harvesting
Debt and Other Forms of Financing
External Assistance for Start-ups and Small Businesses
Legal and Tax Issues
Intellectual Property
Selling in an Entrepreneurial Context
Beyond Start-up: Developing and Sustaining the Growing Organization
Franchising
Social Entrepreneurship
Glossary
Index
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