Entrepreneurship

ISBN-10: 0470450371
ISBN-13: 9780470450376
Edition: 2nd 2011
List price: $175.99
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Description: Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new  More...

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Book details

List price: $175.99
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/28/2010
Binding: Paperback
Pages: 632
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.442
Language: English

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.

The Power of Entrepreneurship
The Entrepreneurial Process
Opportunity Recognition, Shaping, and Reshaping
Understanding Your Business Model and Developing Your Strategy
Entrepreneurial Marketing
Building the Founding Team
The Business Planning Process
Building Your Pro-Forma Financial Statements
Financing Entrepreneurial Ventures Worldwide
Raising Money for Starting and Growing Businesses
Debt and Other Forms of Financing
Legal and Tax Issues
Intellectual Property
Entrepreneurial Growth
Social Entrepreneurship: An Overview

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