Designing for the Digital Age How to Create Human-Centered Products and Services

ISBN-10: 0470229101

ISBN-13: 9780470229101

Edition: 2009

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Description: From the masters of design at Cooper, this is the authoritative book on designing Web sites, software, handhelds, and all other interactive products. Thisis a detailed how-to using the proven methods developed by leading interaction design consultancy Cooper and focuses on process and work practices, rather than on the principles which are adequately covered by About Face 3 and other books.This is the book that helps individuals and companies get from "design is a good idea" to "we did design and succeeded at it." Inside, Kim Goodwin describes how to build an individual or organizational design capability, from the roles and skills on the design team to the political and project management issues the team will have to handle. The book provides detailed instruction on the entire design process: scoping the project, planning and conducting ethnographic research, turning that research into user models called personas, developing idealized scenarios that drive the design concept, developing and assessing the concept, and iterating that concept to develop a product specification. Digital Product Design doesn't simply provide a theoretical basis for design; it also provides the advice and tools designers will need to get their designs adopted and built in the real world. This full color book is liberally illustrated with examples, anecdotes, and exercises.Topics covered include: Research: Why, What and Whom Understanding Potential Users and Customers Modeling: What, Why and How Creating Personas User & Domain Analysis Visualizing Solutions Form Factor and Interaction Framework Visual and Industrial Design Language Evolving the Visual Design Collaboration Within and Outside of the Design TeamAnd more.

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Book details

List price: $69.99
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/3/2009
Binding: Paperback
Pages: 768
Size: 7.50" wide x 9.25" long x 1.75" tall
Weight: 4.026
Language: English

Foreword
Introduction
Goal-Directed Product and Service Design
Assembling the Team
Project Planning
Research Fundamentals
Understanding the Business
Planning User Research
Understanding Potential Users and Customers
Example Interview
Other Sources of Information and Inspiration
Making Sense of Your Data: Modeling
Personas
Defining Requirements
Putting It All Together: The User and Domain Analysis
Framework Definition: Visualizing Solutions
Principles and Patterns for Framework Design
Designing the Form Factor and Interaction Framework
Principles and Patterns in Design Language
Developing the Design Language
Communicating the Framework and Design Language
Detailed Design: Making Your Ideas Real
Detailed Design Principles and Patterns
Detailed Design Process and Practices
Evaluating Your Design
Communicating Detailed Design
Supporting Implementation and Launch
Improving Design Capabilities in Individuals and Organizations
Index
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