Beyond the Babble Leadership Communication That Drives Results

ISBN-10: 0470200480
ISBN-13: 9780470200483
Edition: 2008
List price: $27.95
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Description: Most business leaders need to do a better job mobilizing their organizations, as pressures for results increase and the time leaders have to deliver grows shorter every day. More effective communication is one of the best ways to achieve that goal.  More...

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Book details

List price: $27.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/8/2008
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 0.924
Language: English

Most business leaders need to do a better job mobilizing their organizations, as pressures for results increase and the time leaders have to deliver grows shorter every day. More effective communication is one of the best ways to achieve that goal. This book provides concrete ways to for anyone to improve their leadership, even those who aren't "natural" communicators like Herb Kelleher or Jack Welch. Leaders don't need to "remake" themselves; the authors' research shows that any manager can improve their performance by using the principles outlined in the book. They explore in depth why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.

Foreword
The Authors
Acknowledgments
Introduction
The Power of Communication
On Strategy Communication Cuts Through Babble
Effective Communication Gets Results
Why Communication Makes a Difference
Summary
On Strategy Communication: An Overview
The Action Equation
The People Channel
Summary
Do: What Do You Need Employees to Do?
The Elements of On Strategy Direction
Setting a Clear Path for the Land of Oz
Summary
Know: What Do Employees Need to Know to Take Action?
They Need to Know Why
Who Needs to Know?
The Land of Oz Knows
Summary
Feel: What Do Employees Need to Feel to Take Action?
Be an Organizational Psychologist
Getting the Insights You Need
The Land of Oz Gets Emotional
Summary
The "Why Nots": What's Getting in the Way?
The Behavior Chain
Addressing a "Why Not"
Be an Organizational Archeologist
The Land of Oz Confronts Its Demons
Summary
Package: Turn the Action Equation into a Conversation
Conversations Are "In the Moment"
The Memory Issue
The Conversation Platform
The Land of Oz Gets Ready to Roll
When Issues Are the Issue
Summary
Align: Make Sure All Leaders Are On Strategy
Don't Be Fooled
Start at the Top and Work to the Front Line
Promote Open Discussion at Multiple Levels
Include Informal Leaders in the People Channel
Summary
Equip: Give Leaders the Tools They Need to Communicate On Strategy
Train Leaders as if Strategy Depended on It
Support Local Leaders and the People Channel
Recognize and Strengthen the Weak Links
Complementary Leader Assignments
Summary
Drive and Support: Orchestrate and Sustain On Strategy Conversation
Create a Drumbeat
To Raise the Volume, Run a Campaign
How Communication (the Function) Can Help
Summary
You: The Top Leader's Role
Expect a Lot
Measurement
Reward, Recognize, and Hold Accountable
Prioritize
Lead by Example
"How to" Resource Guide
Conducting Discussion Groups
The Memory Game
Alignment Interviews and Snapshot
The Consider-Dialogue-Solve Process
Conducting a "Red Face" Test
Identifying Informal Leaders
Selecting Vehicles: Opportunities Abound
Glossary of Terms
Notes
Index

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