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E-Business

ISBN-10: 0470198575
ISBN-13: 9780470198575
Edition: 2008
List price: $79.95 Buy it from $0.01
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Description: For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business  More...

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Book details

List price: $79.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/28/2008
Binding: Paperback
Pages: 480
Size: 9.25" wide x 7.25" long x 0.75" tall
Weight: 0.616
Language: English

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

Jason R. Rich is the bestselling author of more than 32 books, including a few self-published titles. He has also ghostwritten several additional books for business leaders and well-known experts in their field. As a journalist, Jason continues to contribute articles to numerous national magazines and major daily newspapers, and he works as a freelance public relations and marketing consultant for companies in a variety of industries. Some of Jason's recently published books include The Unofficial Guide to Starting a Business Online, 2nd Edition (Wiley); Pampering Your Pooch: Discover What Your Dog Needs, Wants, and Loves (Howell Book House); The Everything Family Travel Guide to Walt Disney World, Universal Studios, and Greater Orlando, 4th Edition (Adams Media); and American Idol Season 4: Official Behind-the-Scenes Fan Book (Prima/Random House). Jason is also writing a series of personal finance guides for Entrepreneur Press, the publishers of Entrepreneur magazine. His most recent self-published book is The Bachelor's Guide to Life (iUniverse).

Don Gulbrandsen became a Green Bay Packers fan in the late 1960s when he realized that not only were they best team around, but they had a running back whom shared his name--former Texas Tech star Donny Anderson. This was stunning decision for a young boy growing up in northern Illinois, whose father was a Chicago Bears fan. Donrsquo;s transformation into rabid Packer die-hard became complete two decades later when he finally moved to Wisconsin. Today, Don lives in Iowa.

Getting Started in E-Business
An Introduction to E-Business
The Law, Ethics, and Consumer Policies
Planning an E-Business
Financing and Launching an E-Business
Accounting and Taxes
Operating an E-Business
Online Revenues and Payments
Products, Inventory, and Fulfillment
Marketing an E-Business
Effectively Using Search Engines
E-Business Customer Service
Creating and Operating a Website
Equipment, Software, and Web Hosting
Successful Web Site Design
Tracking and Analyzing Customer Data
E-Business Security
Glossary
Credits
Index

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