Unleashing Innovation How Whirlpool Transformed an Industry

Name: Unleashing Innovation How Whirlpool Transformed an Industry
Price: 3.74 USD
Availability: InStock
ISBN: 9780470192405

ISBN-10: 0470192402

ISBN-13: 9780470192405

Edition: 2008

Authors: Nancy Tennant Snyder, Deborah L. Duarte

List price: $27.95

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Description:

Nancy Snyder is the Chief Innovation Officer at Whirlpool Corporation, where she has been since 1999. With Snyder at the helm Whirlpool has recently undergone one of the most successful innovation turnarounds in corporate history. This is both an account of how that took place, and a guide for leaders and managers to develop innovation strategies within their own companies. Snyder's method was to build innovation throughout every level of the Whilrpool organization, not just from the executive team or from R&D. When she started there the appliance industry was in a slump and WP had a reputation for stodginess. They made a conscious decision to turn this around and currently Whirlpool runs…

Book details

List price: $27.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/11/2008
Binding: Hardcover
Pages: 272
Size: 6.10" wide x 8.90" long x 1.10" tall
Weight: 1.012
Language: English



Foreword



Preface


Introduction



The Anatomy of Innovation



Embedded Innovation in Action



Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers



Rational Drivers



The Strategic Architecture



Management Systems



The Innovation Machine



Innovators and Innovation Mentors



Managing Execution and Results



Emotional Drivers



Learn



Dream



Create



Heroes



Spirit


Conclusion: The Innovation Journey


Epilogue: Dragons Be Here


References


Acknowledgments


About the Authors


Index