Trump University Branding 101 How to Build the Most Valuable Asset of Any Business

ISBN-10: 0470189002

ISBN-13: 9780470189009

Edition: 2008

List price: $24.95
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Description: Whether your business is large or small, your brand is probably the single most important and valuable asset of your organization. For example, each of the ten most valuable brands in the world is worth billions of US dollars. How you manage your brand has a tremendous impact on your ability to get new customers, grow your profits, and keep your business strong. Trump University Branding 101, by Columbia University Marketing Professor Don Sexton, explains everything you need to know to make your brand -- and your business -- "stick" in the minds of your customers.

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Book details

List price: $24.95
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/29/2008
Binding: Hardcover
Pages: 336
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.144
Language: English

DONALD J. TRUMP is the very definition of the American success story, continually setting standards of excellence while expanding his interests in real estate, gaming, sports, and entertainment. Aside from The Apprentice, Trump and NBC are also partners in the ownership of and broadcast rights for the three largest beauty competitions in the world. In New York City, the Trump signature is synonymous with the most prestigious addresses, including the renowned Trump Tower, the Trump International Hotel & Tower, the Trump Park Avenue, and the Trump Building at 40 Wall Street. He also has acclaimed golf courses in Briarcliff Manor, New York, Palm Beach, Florida, Bedminster, New Jersey, and Palos Verdes, California. The Trump Organization is also one of the largest operators of hotels and casinos. The Trump name appears on three world-class casino hotels in Atlantic City. Mr. Trump’s current projects include the building of Trump Place, the biggest development ever approved by the New York City Planning Commission (on the site of the former West Side Rail Yards), and a joint venture with the Chicago Sun-Times to build a 2.6-million-square-foot signature skyscraper on the banks of the Chicago River. Trump is the number one New York Times bestselling author of How to Get Rich, The Art of the Deal, Surviving at the Top, The Art of the Comeback, as well as The America We Deserve. All told, these books have sold millions of copies. An ardent philanthropist, Trump is involved with numerous civic and charitable organizations. In June 2000 he received his greatest honor, the Hotel and Real Estate Visionary of the Century award, given by the UJA Federation. From the Hardcover edition.

Downloadable Forms
Foreword to the Trump University 101 Series
Acknowledgments
Fundamentals of Branding
Trump on Branding
Why Branding Is Critical to Every Business
What Is a Brand? Not Just a Name
Your Brand Positioning
How Service Branding Is Different
Managing the Brand
Developing a Brand Strategy for Anything
Telling People about Your Brand
Choosing and Managing Your Name and Logo
Making Sure Your Brands Work Together
Building Your Brand from the Very Start
New Lives for Old Brands
Growing Your Business by Extending Your Brand
When Things Go Wrong
Keeping Your Brand at Peak Performance over Time
Branding on a Small Scale
Branding for Entrepreneurs
Guerrilla Branding: Branding for Small Businesses
Branding the Individual: Your Personal Brand
Branding for Real Estate
Branding Real Estate for the Small Investor
Branding Real Estate for the Large Investor
Managing Your Real Estate Brand
Making Your Brand Work for You
How Brands Increase the Value of a Business
Constructing the Scorecard for Your Brand
Your Employees and Your Brand
Index
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