Marketing Research Essentials

ISBN-10: 0470169702

ISBN-13: 9780470169704

Edition: 7th 2010

List price: $179.99 Buy it from $3.00
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.
Used Starting from $93.62
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $179.99
Edition: 7th
Copyright year: 2010
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/9/2009
Binding: Paperback
Pages: 528
Size: 7.97" wide x 9.90" long x 0.70" tall
Weight: 2.090

The Role of Marketing Research in Management Decision Making
Appendix A - Careers in Marketing Research
Appendix B - Marketing Research Ethics
Problem Definition, Exploratory Research, and the Research Process
Secondary Data and Databases
Qualitative Research
Survey Research
Primary Data Collection: Observation
Primary Data Collection: Experimentation
The Concept of Measurement and Attitude Scales
Questionnaire Design
Basic Sampling Issues
Sample Size Determination
Data Processing, Fundamental Data Analysis, and the Statistical Testing of Differences
Bivariate Correlation and Regression
Communicating the Research Results and Managing Marketing Research
Statistical Tables
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×