Meggs' History of Graphic Design

Name: Meggs' History of Graphic Design
Price: 11.71 USD
Availability: InStock
ISBN: 9780470168738

ISBN-10: 0470168730

ISBN-13: 9780470168738

Edition: 5th 2012

Authors: Philip B. Meggs, Alston W. Purvis

List price: $95.00

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Description:

Meggs History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of Ameican Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses.

Book details

List price: $95.00
Edition: 5th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/22/2011
Binding: Hardcover
Pages: 624
Size: 9.00" wide x 11.25" long x 1.50" tall
Weight: 4.752
Language: English



Preface


Preface to the First Edition


Acknowledgments



The Prologue to Graphic Design


The visual message from prehistory through the medieval era



The Invention of Writing



Alphabets



The Asian Contribution



Illuminated Manuscripts



A Graphic Renaissance


The origins of European typography and design for printing



Printing Comes to Europe



The German Illustrated Book



Renaissance Graphic Design



An Epoch of Typographic Genius



The Bridge to the Twentieth Century


The Industrial Revolution: The impact of industrial technology upon visual communications



Graphic Design and the Industrial Revolution



The Arts and Crafts Movement and Its Heritage



Art Nouveau



The Genesis of Twentieth-Century Design



The Modernist Era


Graphic design in the first half of the twentieth century



The Influence of Modern Art



Pictorial Modernism



A New Language of Form



The Bauhaus and the New Typography



350 The Modern Movement in America



The Age of Information


Graphic design in the global village



The International Typographic Style



The New York School



Corporate Identity and Visual Systems



The Conceptual Image



Postmodern Design



National Visions within a Global Dialogue



The Digital Revolution—and Beyond


Epilogue


Bibliography


Image Credits


Index