Mail and Internet Surveys The Tailored Design Method: with New Internet, Visual, and Mixed-Mode Guide

ISBN-10: 047003856X
ISBN-13: 9780470038567
Edition: 2nd 2007 (Revised)
Authors: Don A. Dillman
List price: $80.00
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Description: A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting  More...

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Book details

List price: $80.00
Edition: 2nd
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/18/2006
Binding: Hardcover
Pages: 544
Size: 6.25" wide x 9.50" long x 1.50" tall
Weight: 1.980
Language: English

A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

Preface to the 2007 Update
Preface to the Second Edition
Acknowledgments
Elements of the Tailored Design Method
Introduction to Tailored Design
Writing Questions
Constructing the Questionnaire
Survey Implementation
Reduction of Coverage and Sampling Errors
Tailoring to the Survey Situation
Mixed-Mode Surveys
Alternative Questionnaire Delivery: In Person, to Groups, and through Publications
When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys
Household and Individual Person Surveys by Government
Surveys of Businesses and Other Organizations
Internet and Interactive Voice Response Surveys
Optical Scanning and Imaging, and the Future of Self-Administered Surveys
References
2007 Appendix: Recent Developments in the Design of Web, Mail, and Mixed-Mode Surveys
References
Index

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