Fables of Abundance A Cultural History of Advertising in America

ISBN-10: 0465090753
ISBN-13: 9780465090754
Edition: 1994
Authors: Jackson T. Lears
List price: $23.00 Buy it from $3.00
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Book details

List price: $23.00
Copyright year: 1994
Publisher: Basic Books
Publication date: 11/3/1995
Binding: Hardcover
Pages: 512
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 1.980
Language: English

Acknowledgments
Introduction
The Reconfiguration of Wealth: From Fecund Earth to Efficient Factory
The Lyric of Plenty
The Modernization of Magic
The Stabilization of Sorcery
The Disembodiment of Abundance
The Containment of Carnival: Advertising and American Social Values from the Patent Medicine Era to the Consolidation of Corporate Power
The Merger of Intimacy and Publicity
The Perfectionist Project
The New Basis of Civilization
Trauma, Denial, Recovery
Art, Truth, and Humbug: The Search for Form and Meaning in a Commodity Civilization
The Problem of Commercial Art in a Protestant Culture
The Courtship of Avant-Garde and Kitsch
The Pursuit of the Real
The Things Themselves
Notes
Index

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